After a disappointing finish to 2012, Cadillac got some much-needed momentum when its new ATS compact luxury sedan was named North American Car of the Year. That big boost from a panel of 50 U.S. and Canadian journalists is clearly paying off.
Along with the traction it’s gaining from other new and updated products, such as the flagship XTS sedan, Cadillac is beginning to regain some of the ground it has lost in recent years to imports like Lexus, BMW, Mercedes-Benz and Audi.
And with a remake of its mid-range CTS set to debut later this month, General Motor’s flagship brand is finally seeing some upside after years of decline, sales for the first two months of this year climbing by nearly a third over the same period in 2012.
Sean McAlinden, executive vice president of research at the Center for Automotive Research in Ann Arbor, Michigan, noted Cadillac is also benefitting from the broader revival of GM’s product development efforts. “This is the year GM product development catches up,” said McAlinden.