It may be one of the fastest cars on the market, but the SRT Viper has also proven to be one of the slowest off dealer lots, and unexpectedly weak sales have forced parent Chrysler to shut down production for nearly three months – though some sources suggest that could stretch on until well into the summer.
The Viper has never been a high-volume product, especially when compared to General Motors’ Chevrolet Corvette. But demand has lagged unexpectedly since the Viper nameplate was revived last year after several years out of production.
Total sales came to just 591 in 2013 and have been on a downward trend this winter – even as Chevy struggles to keep up with demand for the all-new, seventh-generation “C7” Corvette.
Officially, production of the Viper is set to go on hiatus at the end of the week of April 14, with the Connor Avenue Assembly Plant scheduled to start back up during the week of June 23. That move follows an earlier production cut announced last autumn due to weak sales.