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China’s BYD Ready to Launch into U.S. Market – Really.

Long-delayed debut could come in 2015, maker insists.

by on Jan.07, 2014

One of BYD's latest models, the F3R.

A New Year and an old promise.  Once again, China’s BYD says it is ready to finally enter the U.S. market.  It’s the same thing the maker has been claiming since showing off its products at the North American International Auto Show in 2010. But while the company will be notably absent from the Detroit show this year, a senior executive claims it is finally ready to make the jump across the Pacific.

The Chinese maker, which has the backing of U.S. mega-investor Warren Buffett’s Berkshire Hathaway, plans to introduce four models into the U.S. by the end of 2015, according to Stella Li, who oversees operations in the States.

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But don’t expect the maker to simply come in and undercut the competition, notably “value-priced” brands like Hyundai and Kia, she told the Bloomberg News Service.

“BYD has become more fashionable and we have improved our design and safety. We don’t want to compete on price anymore, but on quality and innovation,” Li said, during an interview of Shenzhen, China.

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China’s BYD Dedicates L.A. headquarters.

Is long-delayed American debut finally at hand?

by on Oct.25, 2011

BYD has finally dedicated its new U.S. headquarters building in Los Angeles.

Chinese battery car maker BYD is taking a giant step closer to finally launching itself into the U.S. market with today’s opening of its U.S. headquarters.

With the debut of the new Los Angeles facility, the company promised to create 150 jobs as it puts a small number of 40-passenger electric buses into operation as shuttles at the Hertz rental office at Los Angeles International Airport.  But precisely when its e6 battery-electric SUV and other models will actually go on sale to the U.S. public remains anything but certain after a series of delays.

Short for Build Your Dreams, the Shenzhen-based maker has run into a number of problems that have seen its sales, earnings – and stock price – plunge over the last year.

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“L.A. and Shenzhen  are definitely the innovation centers for each of our nations,” proclaimed Wang Chuan-fu, BYD’s founder and chairman, during a dedication ceremony that drew an assortment of dignitaries and investors – including Charlie Munger, vice chairman of Berkshire Hathaway.

The investment arm for Warren Buffett, it currently holds a 9.9% stake in BYD worth $232 million after the two-thirds plunge the Chinese company’s stock has taken over the past year.

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