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Daimler, BYD Launch New Denza Battery Car Brand

First new product will debut at Beijing Motor Show.

by on Apr.02, 2012

Daimler and BYD launch the new Denza battery-car brand, debuting at the Beijing Motor Show.

Hoping to take advantage of China’s potentially huge battery-car market, Daimler will launch the new Denza brand with its Chinese partner, BYD.

A concept car hinting at what’s to come from the 50/50 joint venture will make its appearance, later this month at the 2012 Beijing Motor Show.  Production is set to begin in 2013, the partners revealed, adding that the new Denza brand’s slogan will be “EV the Future.”

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“We have the ideal partner in Daimler. BYD provides experience in battery technology and e-drive systems, as well as bringing EVs into operation on the streets of China,” said BYD’s president, Wang Chuanfu. “In connection with Daimler’s design of premium autos, know-how in electric vehicle architecture and safety, and more than 125 years of experience in automotive excellence, DENZA is on the right track to become the leader in the New Energy Vehicle market in China.”


Chinese BYD and Daimler to Develop Electric Car

Shenzhen BYD Daimler will make a new brand EV for China.

by on May.27, 2010

The cost and range of batteries for EVs remains a significant impediment.

BYD Company Limited and Daimler AG today signed a contract creating a 50:50 joint venture called Shenzhen BYD Daimler New Technology Co. Ltd. The new firm will develop an electric vehicle for China under a new brand name.

Daimler and BYD will invest RMB 600 million capital for the firm. Chinese industrial policy requires joint ventures to gain access to its protected market.

The Communist central government also has repeatedly stated its desire to rationalize the Chinese automobile industry around Chinese companies.

In a joint statement, both parent companies said that a new generation of electric vehicles developed will capitalize on Daimler’s expertise in electric vehicle architecture and safety, and BYD’s knowledge in battery technology and e-drive systems. No further technical details are available.

The new car will be marketed under a new brand jointly created and owned by Daimler and BYD, which is China’s fourth largest automaker. Export plans are unknown. However, all nations with industrial policies are attempting to establish local makers and protect home markets for green vehicles, a development that is creating concern among global  market advocates.


Ambitious BYD inks Battery Car Deal With Daimler

Could appear on the streets by 2013.

by on Mar.02, 2010

BYD is ready to launch the new e6 battery car, and will form a new joint venture with Daimler.

The upstart Chinese car manufacturer BYD is nothing if no ambitious, and it’s willing to take some significant steps to ensure that it can become one of the world’s leading auto companies, including signing up partners such as Volkswagen and, now, Daimler AG.

Short for Build Your Dreams, it remains to be seen if BYD is only dreaming as it lays out a goal to be the number one maker in Asia, by 2013, and world’s biggest by 2020. But, apparently, Daimler AG thinks it may be onto something.

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On the eve of the annual Geneva Motor Show, the Chinese maker signed a Memorandum of Understanding, or MOU, with Daimler to form a technology partnership with two key goals. The first is to develop a new electric vehicle for the booming Chinese market, and the second is to establish a new brand that the two makers will jointly operate. BYD will also establish a technology center in China for developing, designing and testing the new battery car.

“With this announcement, we have created a win-win business model with complimentary competences,” declared BYD Chairman Wang Chuanfu – showing that business clichés know no language barrier.