In the wake of the twin, 1970s energy shocks, when high-mileage automotive imports suddenly began grabbing market share, Detroit carmakers tried to fight back by urging motorists to “Buy American.” But these days, even though there’s growing support for U.S. manufacturing, it can be a challenge to figure out what really is an American car.
If you’re looking for products actually assembled in the U.S., for example, you might prefer an Ohio-made Honda Civic to a Ford Fiesta assembled in Mexico. Then again, a new survey says Americans see Jeep as the absolute pinnacle of patriotic brands – automotive and otherwise.
The research, by the New York-based firm Brand Keys, cites Jeep as the “most patriotic brand,” beating out names like Hershey’s, Levis, Harley-Davidson and Coca Cola. Jeep of course earned its honors by providing reliable transportation for American GI’s in World War II.