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First Look: 2018 Buick LaCrosse Avenir

Buick offers up its answer to GMC’s Denali.

by on Nov.08, 2017

Buick's new upscale LaCrosse gets the Avenir badge. GM's premium brand is tagging high-end versions of its vehicles much like GMC's Denali sub-brand.

Few concept cars have generated more buzz than the Buick Avenir, the sleek and sexy sedan that made its debut at the 2015 Detroit Auto Show. Despite repeated efforts to make a business case, General Motors has given up on putting the concept into production, but the Avenir name lives on.

Think of it as Buick’s answer to GMC’s top-line sub-brand, Denali. We got a look at the first Avenir edition last April with the New York Auto Show debut of the Buick Enclave Avenir. Now, General Motors’ premium brand is giving the Avenir treatment to its midsize LaCrosse sedan.

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The LaCrosse Avenir is actually just one of several updates the sedan has gotten for 2018. Among other things, Buick has introduced a new mild hybrid system. There’s also a new base trim. Now, the marque is turning to the high end of the midsize segment. (more…)