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First Drive: Buick Verano

GM shows it has mastered the idea of building different vehicles off the same platform.

by on Apr.17, 2012

Buick is billing its new Verano as a luxury compact. At the very least, it shows that GM is getting better at what used to be called "badge engineering."

What exactly is luxury? Is it fast? How about big? Does it have exquisite design? Can it possibly be described as compact?

Whatever you think constitutes luxury, Buick hopes one attribute you start to associate with luxury is small. With fuel prices, as well as fuel economy standards, going up, automakers everywhere are looking for ways to help buyers squeeze more miles out of every dollar.

A Compact Resource!

Enter the Buick Verano. Based on the same platform as the Chevrolet Cruze, this is no shoddy badge engineering job that used to be typical of General Motors. Look closely and you can see that the Verano’s hardpoints are pretty much the same as the Cruze, but the styling is completely different, inside and out.

But is it luxurious? Let’s find out.

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First Look: 2012 Buick Verano

GM division takes aim at Audi and Lexus.

by on Jan.06, 2011

The 2012 Buick Verano will be the brand's third new sedan in three years.

When General Motors emerged from bankruptcy last year, after agreeing to eliminate half of its eight North American brands many observers were surprised to see Pontiac and Saturn, rather than Buick, on the list.  The once popular brand had steadily declined, over the decades, and seemed to have little chance for a turnaround.

Or so went the conventional wisdom – which, as so often happens, has again proved wrong.  The big Buick Enclave SUV was the first sign of life, with the LaCrosse sedan adding further spark to the nascent Buick revival.  The recently launched Regal has received strongly positive reviews.  But can Buick hit another one out of the park?

It’s hoping so, and will reveal what’s next at the Detroit Auto Show’s media preview day, on Monday, Jan. 7, in the form of the all-new, 2012 Buick Verano, the brand’s first-ever entry into the compact luxury segment – and it’s third all-new sedan in three years.

“It’s really about product-driven momentum,” said Roger McCormack, the long-struggling brand’s product marketing director.

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