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First Look: 2017 Buick Encore

Utes expected to make up ¾ of Buick sales.

by on Mar.22, 2016

The 2017 Buick Encore makes its NY debut.

Buick is set to give a new face and more to the best-selling model in it line-up. And if the 2017 Buick Encore only does as well as the current model, General Motors’ “premium” brand is betting that crossovers will soon account for as much as three-quarters of its U.S. sales.

First launched in 2013, the Encore is not only the number one model in the Buick line-up but the leader in its market segment, a key reason why the brand has so much riding on the debut of the 2017 update at the New York International Auto Show this week.

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“The Buick Encore created the premium small SUV segment and remains the top choice for customers seeking premium features and dependability coupled with timeless design,” said Duncan Aldred, vice president of Buick Sales, Service and Marketing.

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Buick Among Brands Setting New Sales Records

New Envision could put it on another record pace in 2016.

by on Dec.21, 2015

The Buick Envision has been a hit in China and could deliver similar results in the U.S.

With U.S. auto sales all but certain to end the year with an all-time record, and global auto sales running at an equally torrid pace, more than a few individual brands are set to celebrate a solid year. A number of marques, including Subaru, Audi and Porsche, already set all-time U.S. or global sales records by the end of November.

And quite a few others are expected to put 2015 into the record books when the year’s numbers are tallied in less than two weeks. That includes Buick. Yes, Buick, a brand General Motors came close to abandoning when it emerged from bankruptcy in July 2009.

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“Buick’s momentum is undeniable as new customers worldwide discover Buick’s lineup of beautiful, approachable premium vehicles,” said Duncan Aldred, vice president of Global Buick.

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First Look: 2013 Buick Enclave

Leading the Buick renaissance, part II.

by on Apr.03, 2012

Buick makes major design changes, inside and out,with the 2013 Enclave.

There aren’t many cars that can take credit for saving an entire brand.  But the Enclave crossover-utility vehicle is arguably one of the main reasons why there’s still a Buick.

“It was essential” when originally introduced five years ago, suggests marketing chief Tony DiSalle. “The Enclave led the renaissance of Buick.”

And a significantly updated version of the now aging Buick Enclave will be rolling into the New York Auto Show this week as the General Motors “mid-luxury” division continues rebuilding the brand.

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When Enclave debuted in 2007 it was yet another crossover designed to look more like a conventional sport-utility vehicle, recalls Dave Lyon, Buick’s design chief.  “Everybody was trying make crossovers look as truck-like as possible.”  But this time, he says, “We’ve gone the other direction.”

The basic powertrain carries over for 2013.

While the 2013 model still delivers the same three-row layout – and seating for either seven or eight – Lyon’s design team has opted for a more sports sedan-like design.  It looked better planted, without the traditional high-off-the-ground stance of an SUV.  The updated Buick grille is timely and elegant, with offset chrome and satin splines.  The headlamps feature LED brows that are echoed in the taillamps.

“We wanted a design that is more assertive and aggressive,” said Lyon, noting the 20-inch relatively low-profile tires.

The 2013 Buick Enclave’s interior has also been upgraded, reflecting the general trend upmarket by the brand’s more recent entries, such as LaCrosse, Regal and Verano. There’s a soft blue ambient light that sweeps from the doors through the center of the instrument panel.  A heavily grained leather panel rides atop the IP, framing the all-new center console and contrasting the softer leather used throughout the rest of the big crossover.

The 2013 Buick Enclave's redesigned interior.

The center stack is anchored by an updated LED screen that features Buick’s all-new touch and voice-controlled infotainment system – which can remotely operate a number of smartphone apps, including Pandora and Stitcher.

One of the three top-sellers in the big crossover segments, the Enclave has shown surprising pulling power.  When it was first introduced, Buick was an also-ran that, after years of steady decline seemed destined for the automotive scrap heap.  The brand was unexpectedly retained following GM’s 2009 bankruptcy – even while the maker abandoned Saab, Hummer, Saturn and Pontiac.  The strength of the Buick brand in China was one reason but, DiSalle says, Enclave was another plus.

Particular surprising, despite a steady onslaught of competitive models, Enclave sales actually rose last year, even as Buick prepared for the newly revealed remake.

The revised grille of the '13 Enclave.

The new model retains its underlying platform – as well as a direct-injection 3.6-liter V-6 paired with a revised 6-speed automatic.  The 2013 Buick Enclave will continue to be offered in both front and all-wheel-drive configurations, with the FWD model delivering an EPA-estimated 24 mpg on the highway.

DiSalle is betting that this number should appeal to those who still want the roominess of a three-row ute but want good mileage.

Another pitch to family buyers is the world’s first front-center airbag system, which will be shared with several other GM crossovers, including the big Chevrolet Traverse.  The technology is designed to minimize injuries in the event of a size-impact collision when passengers might otherwise bang into one another.

 

Buick Teases NYIAS Debut of Enclave Update

Popular CUV going high(er)-tech.

by on Mar.01, 2012

Buick is going from the inside out as it teases the upcoming Enclave update.

We’ve not even punched our ticket for the Geneva Motor Show but automakers are clearly looking ahead to the next big even in auto show season, the New York International Auto Show, with Buick revealing plans to pull the wraps off the updated Enclave crossover/utility vehicle at Jacob Javits Center next month.

The Enclave has been a special product in the Buick line-up, arguably serving as the first product to begin the General Motors division’s unexpected revival after years of decline.  Surprisingly, demand for the outgoing CUV has remained strong, despite its age, hitting an all-time high in 2011.  But in today’s competitive market, nothing lasts forever – indeed, four years is a virtual lifetime – so the update of the Buick Enclave is scheduled to take its bows in the Big Apple.

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This teaser image focuses on the interior – where critics contend Buick needs the most work.  The pic suggests the new Enclave will visually move upscale, with more textured surfaces, sophisticated ambient lighting and an advanced infotainment system that uses touchscreen controls to take on many key tasks.

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Buick Encore Does a Slow Striptease

Maker slowly reveals new crossover ahead of NAIAS debut.

by on Dec.28, 2011

Buick continues to reveal more of the new Encore crossover scheduled for debut next month.

Like the most skilled ecdysiast the Buick Encore is performing a slow and seductive striptease in advance of its January 10 debut at the North American International Auto Show.

The latest pictures – along with a close-up released earlier — confirm what we already know: that the Encore will be the newest and smallest crossover in the Buick line-up, and that it will feature not only the brand’s trademark waterfall grille but the classic Buick portholes, here on the Encore’s hood.

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What else?  Here’s what else we can reveal:

The 2013 Encore is believed to be sized to go up against more mainstream models, such as the newly redesigned Honda CR-V, though the Buick Encore will be targeted at a more luxurious segment of the market, just beneath General Motors’ highline Cadillac brand.

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Buick Delivers an Encore – With New Small SUV

Maker to again expand line-up with Detroit reveal.

by on Dec.15, 2011

Buick offers a close-up tease of the new Encore CUV.

The once nearly forgotten Buick brand is on a roll and will add yet another new model to its line-up with the introduction of a small crossover-utility vehicle during next month’s Detroit Auto Show.

It’s believed to be sized to go up against more mainstream models, such as the newly redesigned Honda CR-V, though the Buick Encore will be targeted at a more luxurious segment of the market, just beneath General Motors’ highline Cadillac brand.

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It’s believed Buick will use an all-new platform for Encore, though the maker is holding back on all other details until its news conference at the annual Detroit gathering.

The unveiling of the Encore will bring the fifth new model – and third new crossover/SUV – to the Buick line-up in just five years.  That’s a significant turnaround for the long-failing brand, which until the latter part of the last decade had steadily lost most of its products due to lagging sales.

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