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Buick Unwraps New Riviera Concept

Shanghai show car “offers a preview of Buick’s future.”

by on Apr.19, 2013

Expect to see some key details from the Buick Riviera Concept, notably the new grille, reappear on future production models.

General Motors is offering a “preview of Buick’s future” with the new Riviera concept vehicle it is debuting at the Shanghai Auto Show.

The decision to reveal the futuristic coupe in China is a proverbial “no-brainer” considering that China is the GM brand’s largest market and, senior officials suggest, the key reason why Buick survived the 2009 GM bankruptcy.

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The sleek show car was, in fact, developed by PATAC, GM’s Shanghai technical center, and could very well portend the eventual return of the Buick Riviera nameplate, one of the most celebrated models in Buick’s 110-year history.

“The new Riviera offers a preview of Buick’s future design language,” suggested Shanghai GM President Ye Yongming.

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First Look: Buick Envision Plug-in Hybrid Concept

A hint of the future for the Buick brand?

by on Apr.19, 2011

The splashy debut of Buick's new Envision plug-in hybrid concept helped kick off the 2011 Shanghai Motor Show.

With an elaborately staged show worthy of a Las Vegas revue, General Motors unveiled a new Buick concept vehicle as Shanghai Auto 2011, China’s largest auto show, was getting underway.

The Buick Envision SUV is a plug-in hybrid concept vehicle merging Buick’s global design language with Chinese aesthetics – and a variety of high-tech features.

“The Envision has inherited Buick design DNA and taken the Buick global design language to a new height. It makes a significant statement for Buick styling and technology, and will influence upcoming models from the brand,” said Ed Welburn, GM vice president of global design, who was on hand for the official debut.

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The resurgent Buick brand now sells more cars in China than the U.S., and that has led GM to rely more and more on the Asian nation’s designers and engineers when developing new products for the marque.  Envision inherits the essence of Buick’s “fluid dynamics and peaceful comfort,” said Holt Ware, director of design at Shanghai GM’s PATAC technical center.

“It introduces the development direction for Buick’s future SUV products for the China market,” added Shi Hong, Director of Buick Marketing at Shanghai GM

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