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Buick Unveils new 2014 Regal Sedan

Taking aim at younger, high-tech buyers

by on Mar.26, 2013

Buick gives the 2014 Regal a more familial look, including new fascia, grille and headlamps.

It’s a big week for Buick, General Motors’ “near-luxury” brand using the New York International Auto Show to roll out a pair of redesigned models critical to reviving Buick’s faltering momentum.

The show features both the redesigned LaCrosse and updated Regal, the latter and smaller version of the two getting some modest exterior and interior tweaks – and an assortment of new radar- and camera-based safety features – including rear cross traffic alert, lane change alert, blind spot assist, lane departure warning, forward collision alert and collision mitigation as well as adaptive cruise control.

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“The new 2014 Regal is more expressive, more connected and more technologically advanced,” said Tony DiSalle, U.S. vice president of Buick Marketing. “The new Regal gives those discerning buyers more of the technologically advanced features they want in a modern luxury sedan, all with the style and refinement they expect from Buick.”

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