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Big Changes for 2014 Buick LaCrosse

Bigger is better for Buick.

by on Mar.25, 2013

Buick's 2014 LaCrosse update.

Few models have done more to change the image of a brand than the big Buick LaCrosse. Along with the Enclave SUV, the sedan marked a critical turning point for the General Motors marque which, many had come to expect, wouldn’t survive GM’s 2009 bankruptcy.

The LaCrosse injected Buick with a healthy dose of youthful style and showed that it actually understood that it was possible to deliver a bit of sporty performance without completely abandoning the quite, “boulevard” ride that once made Buick a star in the near-luxury market segment.

Your Auto Show Source!

We’ve seen Buick roll out updates to the Enclave and several other key models but the debut of the new 2014 LaCrosse at the New York Auto Show – where it’s also previewing the updated Regal – could prove a critical moment for the marque.

“We evolved the interior and exterior design, increased luxury amenities and materials, and enhanced the safety and personal technologies to give customers more reasons than ever to rediscover Buick,” said Tony DiSalle, U.S. vice president of Buick Marketing.


Buick Verano Aims to Expand Brand’s Reach

Third new Buick sedan in three year.

by on Jan.12, 2011

The 2012 Buick Verano rolls onto the stage during its Detroit Auto Show unveiling.

It’s a Cruze, it’s a Regal….no, it’s the Verano.

The 2012 Buick Verano shares its platform with the Chevrolet Cruze and its engines with the larger Buick Regal, but despite those facts, Buick folks are quick to point out that the Verano isn’t just an exercise in badge engineering, a la the old GM.

They’ll tell you that the Verano offers more amenities than the Cruze, along with a quieter cabin and more luxurious ride. And while we haven’t driven it yet — meaning we can’t verify the latter two claims — we have to admit that the proffered amenities list is deeper than that of the Cruze.

That doesn’t mean customers won’t need convincing. It’s true that Lexus ES 350 customers, for example, often know that they’re buying a more-opulent Camry, but they don’t seem to care.

With GM, it’s a different story. The “old GM” often took heat for having too many badge-engineered vehicles – for the uninitiated, products that are virtually identical but for the nameplates bolted to their trunks. To that end, the company has worked hard to differentiate vehicles that share platforms, and the Verano represents the latest effort.