Few models have done more to change the image of a brand than the big Buick LaCrosse. Along with the Enclave SUV, the sedan marked a critical turning point for the General Motors marque which, many had come to expect, wouldn’t survive GM’s 2009 bankruptcy.
The LaCrosse injected Buick with a healthy dose of youthful style and showed that it actually understood that it was possible to deliver a bit of sporty performance without completely abandoning the quite, “boulevard” ride that once made Buick a star in the near-luxury market segment.
We’ve seen Buick roll out updates to the Enclave and several other key models but the debut of the new 2014 LaCrosse at the New York Auto Show – where it’s also previewing the updated Regal – could prove a critical moment for the marque.
“We evolved the interior and exterior design, increased luxury amenities and materials, and enhanced the safety and personal technologies to give customers more reasons than ever to rediscover Buick,” said Tony DiSalle, U.S. vice president of Buick Marketing.