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Buick on Target for New Sales Record with 2 Months to Go

Global sales up 23% for the year.

by on Oct.18, 2016

The Buick Envision is the first Chinese-made vehicles sold by a major automaker in the U.S.

For a brand that came close to being shut down six years ago, Buick is showing solid signs of good health, the maker today reporting it has topped the 1 million sales mark in record time with more than two months of the year left to continue burnishing the total.

Worldwide, Buick sales are up 23% so far this year – but the numbers can be a misleading. While there is no question Buick is on a record pace, the maker still lags behind prior peaks in the U.S. What’s driving the Buick build-up is the brand’s continuing momentum in China, now its largest single market.

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In fact, General Motors officials have told that the only reason Buick was not cast aside – along with Saab, Saturn, Hummer and Pontiac – when the company emerged from bankruptcy in 2010 was because of the damage that would have caused in China.


GM Scores Third Consecutive Year of Record Global Sales

Detroit maker narrows gap with VW but still third in industry sales.

by on Jan.21, 2016

A Chevy Cruze in China, which has cemented its role as GM's largest global market.

While the increase was a modest 0.2%, General Motors nonetheless managed to eke out another global sales record in 2015, its third year in a row.

The Detroit-based maker today reported total sales came to 9.84 million, putting it just behind German rival Volkswagen AG. Toyota, which hasn’t yet reported its figures for 2015, is expected to retain the industry’s global sales crown, however.

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“GM continued to grow in 2015 as our focus on the customer and successful new vehicle launches more than offset the challenging conditions in South America and the curtailment of our presence in certain markets such as Russia,” GM President Dan Ammann said in a statement.


Buick Among Brands Setting New Sales Records

New Envision could put it on another record pace in 2016.

by on Dec.21, 2015

The Buick Envision has been a hit in China and could deliver similar results in the U.S.

With U.S. auto sales all but certain to end the year with an all-time record, and global auto sales running at an equally torrid pace, more than a few individual brands are set to celebrate a solid year. A number of marques, including Subaru, Audi and Porsche, already set all-time U.S. or global sales records by the end of November.

And quite a few others are expected to put 2015 into the record books when the year’s numbers are tallied in less than two weeks. That includes Buick. Yes, Buick, a brand General Motors came close to abandoning when it emerged from bankruptcy in July 2009.

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“Buick’s momentum is undeniable as new customers worldwide discover Buick’s lineup of beautiful, approachable premium vehicles,” said Duncan Aldred, vice president of Global Buick.


Credit a Communist Chinese Leader for Buick’s Survival – and Record Sales

A brand that nearly vanished scores an unlikely turnaround.

by on Jan.09, 2014

The last emperor's Buick shown at a Chinese museum.

Buick, a brand many expected to be abandoned when General Motors emerged from bankruptcy nearly five years ago has not only proved naysayers wrong but done so by turning in an all-time global sales record for 2013.

Ironically, the one-time pride of the gilded age of American capitalism owes its survival to one of the most powerful communist leaders of the last century.

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Even as Buick City, its one-time home in Flint, Michigan was knocked down last year, the General Motors brand was gaining momentum on the opposite side of the world where it has become one of the most familiar names in booming China.  Credit last year’s nearly 16% increase in the overall Chinese automotive market for giving Buick the momentum to not just top the 1 million mark for the first time in 30 years but to set an all-time record.


Buick Hopes to Encore with New Compact CUV

GM entry-lux brand needs a boost.

by on Jan.22, 2013

The Buick Encore finally reaches U.S. showrooms.

It’s hard to overstate the importance of Buick’s new Encore compact crossover-utility vehicle.

Buick, which many didn’t expect to survive parent General Motors’ 2009 bankruptcy, has been struggling to redefine itself in a market where it had, for the past several decades, become increasingly irrelevant.  But there have been signs of revival and along with several other recent additions to the line-up, the maker will use the new Buick Encore to target young buyers who until now might not have even considered the brand.

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“We’re going to see new folks…coming into the showroom,” promises Encore marketing manager Lloyd Biermann, adding that, “They’re going to be younger, as well.”

Or so the maker hopes — and counts on — as it struggles to keep pace with the rest of the rebounding U.S. auto industry.


GM Sets Another Sales Record in China

GM defies market slowdown.

by on Apr.11, 2012

GM continues to gain ground in China with products like the Buick Excelle.

Slowing car sales have not bothered General Motors and its joint ventures in China – which now appear on track to set another all-time record for 2012.

GM reported it sold 257,944 vehicles in March in China and 745,152 vehicles during the first quarter of 2012, setting records for both March and the first quarter.

GM’s domestic Chinese sales in March were up 10.7% from the same month in 2011. They were the second-highest for any month in GM’s history in China. For the first three months as a whole, its domestic sales increased 8.7%, the best quarter since GM began doing business in China a dozen years ago, the auto giant reported.

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“GM has maintained our growth in our largest market in 2012, despite an overall industry slowdown,” said Kevin Wale, president and managing director of the GM China Group. “Our new models, such as the Chevrolet Malibu, have gotten off to a solid start, complementing the ongoing strength of established products such as the Buick Excelle, Chevrolet Cruze and Cadillac SRX.”


Buick Teases NYIAS Debut of Enclave Update

Popular CUV going high(er)-tech.

by on Mar.01, 2012

Buick is going from the inside out as it teases the upcoming Enclave update.

We’ve not even punched our ticket for the Geneva Motor Show but automakers are clearly looking ahead to the next big even in auto show season, the New York International Auto Show, with Buick revealing plans to pull the wraps off the updated Enclave crossover/utility vehicle at Jacob Javits Center next month.

The Enclave has been a special product in the Buick line-up, arguably serving as the first product to begin the General Motors division’s unexpected revival after years of decline.  Surprisingly, demand for the outgoing CUV has remained strong, despite its age, hitting an all-time high in 2011.  But in today’s competitive market, nothing lasts forever – indeed, four years is a virtual lifetime – so the update of the Buick Enclave is scheduled to take its bows in the Big Apple.

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This teaser image focuses on the interior – where critics contend Buick needs the most work.  The pic suggests the new Enclave will visually move upscale, with more textured surfaces, sophisticated ambient lighting and an advanced infotainment system that uses touchscreen controls to take on many key tasks.


Will Buick Beat Lexus?

Once down-and-out, GM’s mid-lux brand now on a roll.

by on Mar.08, 2011

The new Buick Verano makes its debut at the 2011 Detroit Auto Show.

When General Motors went into bankruptcy, two years ago, the maker was pressed to eliminate its weakest North American brands.  There were few surprises when it decided to drop Saab, Hummer and even Saturn, but the choice of Pontiac came as a shock, as most observers expected the troubled GM to drop Buick, instead.

There was a time when Buick was considered, a “doctor’s car,” the brand wasn’t quite as flashy but was nearly as exclusive as Cadillac.  Indeed, it was equally popular abroad, with dedicated fans including the Bulgari family, famous for their jewelry, and even the last emperor of China.  And, indeed, that’s likely why the maker survived – and now appears to be on its way to a stunning turnaround.

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The rapidly-expanding Buick line-up is showing a surprising resilience, last month outselling the luxury market’s long-time leader, Lexus, as well as every other high-line brand but BMW – which beat Buick by only 800 units.  Obviously, one month does not a turnaround make, but considering the huge plunge the brand had taken over the last two decades, the February numbers are causing many a double-take.

All the more considering Buick nearly didn’t make it through 2009.


GM Posts Sales Gains in July, Up 5%

Remaining four brands are now clearly growing. Can GM recover from its decades long share and sales decline?

by on Aug.03, 2010

The question remains how well GM is doing relative to other automakers. Quick answer - lousy.

Dealers for General Motors delivered 25% more vehicles in July from its surviving Chevrolet, Buick, GMC and Cadillac brands for a total of 199,432 units when compared to a modest July of 2009.

Overall sales year-to-date were up 5.4% to 1,280,213 units compared to 1,143,799 last year. However, the industry was up 14.7% during the same period, meaning the GM continues to lag sales trends.

GM said U.S. auto sales for the industry ran at a seasonally adjusted annual rate (SAAR) of 11.7 million units in July, compared to 11.2 million a year ago.

Another potentially troublesome trend was a decline of -3.8% in retail sales year-to-date as fleet sales are increasing.

Incentive costs also remain relatively high with $3741 on average required to move each unit of metal, according to J.D. Power.

GM sales executives defended the incentive spending by introducing a new metric – the percentage of incentive per average transaction price. Here, GM at 10.6% YTD is in much better shape than the same period in 2009 when it was 14.6%.

Don Johnson, vice president, U.S. Sales Operations said that average transaction prices are up $3800 YTD and incentives are down -$730 to $3270 per unit.


June U.S. General Motors Sales Up 11%

Chevrolet, Buick, GMC, Cadillac Increase 36%, but not enough to offset the lost sales from the now defunct four brands.

by on Jul.01, 2010

GM hasn't stopped the sales loss caused by closed brands. New models are strong, though.

Dealers for General Motors delivered 195,380 vehicles in June compared with 176,574 one year ago when it was in bankruptcy, a gain of 10.7%.

It remains in the Number One Spot in U.S. sales. by a healthy margin.

However, in May of this year GM sold  222,000 vehicles, so June represented a setback in what was a slow recovery in vehicle sales.

Year-to-date, GM sold 1,080,521, or 13% more than the corresponding year earlier period. The industry is up 17% for the same period.

This is 17,022 fewer units CYTD than 2009, when the now cancelled Hummer, Pontiac, Saab and Saturn brands were still operating. The overall market is up 17% YTD through May. Therefore, GM  is lagging the movement in the market.

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GM prefers to cut the numbers differently, pointing out that June sales for Chevrolet, Buick, GMC and Cadillac increased by a combined 36% to 194,828 units in the United States. This is the sixth straight month in which sales for GM’s remaining brands increased year-over-year by more than 20%.

Year-to-date sales for the four brands also have risen 32% to 1,069,577 units – an increase of 258,368 units compared to last year.