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Posts Tagged ‘buick revival’

Buick Teases NYIAS Debut of Enclave Update

Popular CUV going high(er)-tech.

by on Mar.01, 2012

Buick is going from the inside out as it teases the upcoming Enclave update.

We’ve not even punched our ticket for the Geneva Motor Show but automakers are clearly looking ahead to the next big even in auto show season, the New York International Auto Show, with Buick revealing plans to pull the wraps off the updated Enclave crossover/utility vehicle at Jacob Javits Center next month.

The Enclave has been a special product in the Buick line-up, arguably serving as the first product to begin the General Motors division’s unexpected revival after years of decline.  Surprisingly, demand for the outgoing CUV has remained strong, despite its age, hitting an all-time high in 2011.  But in today’s competitive market, nothing lasts forever – indeed, four years is a virtual lifetime – so the update of the Buick Enclave is scheduled to take its bows in the Big Apple.

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This teaser image focuses on the interior – where critics contend Buick needs the most work.  The pic suggests the new Enclave will visually move upscale, with more textured surfaces, sophisticated ambient lighting and an advanced infotainment system that uses touchscreen controls to take on many key tasks.


Buick Bets on NCAA

Maker plans to highlight athletes who reach out to community.

by on Mar.15, 2011

Buick Vice President Tony DiSalle announces the launch of the Buick Human Highlight Reel - a collection of inspiring stories about athletes' efforts in their communities.

Speeches and Powerpoint presentations are the stuff automotive news conferences are normally made of.  So it came as a bit of a surprise to find some of General Motors’ top marketing officials washing the feet of some young schoolkids and then helping the children pick out new shoes.

But it was all part of an event designed to reveal the Buick brand’s new “Human Highlight Reel,” a project that will be part of the new tie-in between the GM luxury marque and the NCAA.

The maker has signed on as the core automotive sponsor of the college sports association, but the goal is to sidestep the usual clichés that mark sports tie-ins, explains Craig Bierley, Buick’s marketing director.

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“Rather than the typical play-of-the-week highlight,” he explained to, “We want to tell the story of NCAA athletes that have gone on to do good things in the community.”

Those include Avery Jukes, who was a college basketball star, in 2010, and who went on to create a charitable foundation operating in both the U.S. and his native Uganda.

Then there’s Emmanuel “Manny” Ohonme, a former University of North Dakota player who’s Samaritan’s Feet charity hopes to provide 10 million children with shoes.  The news conference was followed by a program to provide shoes to 150 needy Detroit youngsters.