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Buick Unveils new 2014 Regal Sedan

Taking aim at younger, high-tech buyers

by on Mar.26, 2013

Buick gives the 2014 Regal a more familial look, including new fascia, grille and headlamps.

It’s a big week for Buick, General Motors’ “near-luxury” brand using the New York International Auto Show to roll out a pair of redesigned models critical to reviving Buick’s faltering momentum.

The show features both the redesigned LaCrosse and updated Regal, the latter and smaller version of the two getting some modest exterior and interior tweaks – and an assortment of new radar- and camera-based safety features – including rear cross traffic alert, lane change alert, blind spot assist, lane departure warning, forward collision alert and collision mitigation as well as adaptive cruise control.

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“The new 2014 Regal is more expressive, more connected and more technologically advanced,” said Tony DiSalle, U.S. vice president of Buick Marketing. “The new Regal gives those discerning buyers more of the technologically advanced features they want in a modern luxury sedan, all with the style and refinement they expect from Buick.”


First Drive: Buick Regal

This is what Buicks should have been for a long time.

by on Jan.07, 2011

The Buick Regal was supposed to be the next Saturn Aura. Instead, it becomes an Acura TSX-fighting Buick.

Isn’t this what Buick always should have been, or at least could have been? Instead General Motors was content to build a series of velour-encrusted boulevardiers, content with the 60-and-over set, never offering anything that a young professional would even consider.

Buick’s new Regal promises to single-handledly bring the marquee’s average age down by decades. It finally gives General Motors a legitimate competitor for such small near-luxury cars as Acura TSX and Audi A4.

Car News!

There’s a lot to like here. Even though this car started life as the acclaimed Opel Insignia, and GM initially planned to sell it as the second-generation Saturn Aura, it actually fits right in as a Buick. With just changes to details such as the grille and lights, the Opel gives Buick a perfect entry in what is sure to a burgeoning category in coming years. (more…)

First Drive: 2011 Buick Regal

Reinventing a stodgy old brand.

by on Jun.01, 2010

Once written off for dead, the launch of the 2011 Buick Regal could continue rebuilding the brand's momentum.

There were plenty of surprises when General Motors made it through bankruptcy, last year, including not only the demise of the Pontiac, Saturn, Hummer and Saab divisions – but the decision to keep Buick.

Founded in 1899 as the Buick Auto-Vim and Power Company, it was sold, in 1903, by David Dunbar Buick and his partners to the company that would become GM.  Today the oldest surviving Amerian auto brand, the once-powerful Buick is but a shadow of its former self, sales plunging 90% over the last two decades.

Yet there have been recent signs of life, new products such as the Enclave crossover and LaCrosse sedan not only surging in sales but bringing in the sort of young, affluent buyers who long steered clear of the stodgy old marque.  Could Buick be hip again?  The real test is likely to come with the launch of the 2011 Buick Regal.

Ironically, the new midsize sedan wasn’t originally supposed to be a Buick.  What’s now badged Regal was originally a joint development pairing GM’s European brand, Opel, and North America’s Saturn.  When the latter division was abandoned by GM, the sedan got a new nameplate and grille, much to Buick’s good fortune.


News, Reviews and More!

While the American sedan is just getting ready to roll into showrooms, the European version has been on sale for the better part of a year under the Opel Insignia badge, and has been winning rave reviews and plenty of new buyers.  If our first long drive of the 2011 Buick Regal is any indication, the same thing may soon happen here.