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Buick Takes on the Import Hot Hatch Crowd With 310-hp Regal GS

“A driver-focused, engaging and entertaining” 5-door sportback.

by on Jul.19, 2017

Buick bulks up at it brings back the Regal GS with a new 310-hp V-6.

Narrowly sidestepping oblivion when General Motors emerged from bankruptcy in 2010, the Buick brand has since set out to make itself relevant again, scoring some moderate gains with an assortment of small, medium and large SUVs. But the big challenge has been reaching younger, hipper buyers for whom Buick remains all but invisible.

That just might happen with the latest entry into the Buick line-up, the new Regal GS taking direct aim at some of the latest import hot hatches. Making a solid 310 horsepower and 282 pound-feet of torque, it actually delivers a bit more power than the new Honda Civic Type-R, in fact. And the Regal RS sends torque to all four wheels, rather than just the front two.

Power to the People!

“With the all-new 2018 Regal GS, we set out to make a driver-focused, engaging and entertaining sport sedan without sacrificing the smooth ride and refined character expected of any modern Buick,” said Martin Hayes, the chief engineer for the five-door sportback.

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With New Enclave Avenir, Buick Moves Big SUV Upscale

Buick’s answer to the GMC Denali sub-brand makes NY Auto Show debut.

by on Apr.12, 2017

The 2018 Buick Enclave Avenir is based on an all-new version of the three-row SUV.

It’s not quite the jaw-dropping, boat-tailed concept sedan that stirred up the waters when it was unveiled at the 2015 Detroit Auto Show, but Buick is still hoping to draw in a flood of new buyers with the unveiling of the new Enclave Avenir at this year’s New York International Auto Show.

The 2018 SUV is the first model to wear the badge of this new sub-brand, the Buick equivalent of GMC’s Denali. And if it has anywhere near the same level of success, it could add a dose of steroids to the ongoing Buick turnaround.

Auto Show News!

“The Enclave has been a successful formula for the Buick brand, with sales results that have defied traditional product cycles,” sales actually rising as the current SUV has approached the end of its long lifecycle, said Duncan Aldred, vice president of Global Buick and GMC. “It’s a beacon for (what) the modern, attainable luxury Buick stands for and is a natural place to launch Avenir.”

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Buick Reveals Two New Takes on Regal with Crossover, Fastback

A wagon by any other name?

by on Apr.05, 2017

The 2018 Buick Regal TourX looks like a wagon, but is a crossover in spirit at least, according to brand execs.

Dating back to 1973, the Regal is one of the oldest and most familiar names in the Buick line-up. But, like the rest of the brand, it is set to undergo some major changes.

During a preview in the Motor City, General Motors’ “premium” brand unveiled two new takes on the Regal nameplate, a more stylish Regal Sportback that picks up on the coupe-like sedan look that has swept through the industry, as well as the Regal TourX.

Product News!

Since the word, “wagon,” is largely verboten in the U.S. these days, Buick has dubbed the TourX a crossover, which effectively positions it to compete in one of the market’s fastest-growing segments. Light trucks, in general, accounted for roughly two-thirds of U.S. new vehicle sales in March, and compact and midsize CUVs were the industry’s real hot ticket. (more…)

Automakers Doing Better Job of Satisfying Customers, Finds New JD Power Study

by on Mar.16, 2017

Lexus topped the 2017 CSI, but has growing competition, notably including U.S. brands like Buick.

While consumers have had to suffer through a modest increase in quality and reliability issues in recent years – most in the form of balky electronics – automakers appear to be doing a better job of keeping their owners happy, according to a new study by J.D. Power and Associates.

When it comes to servicing the vehicles they sell, Power shows a “significant” uptick in the 2017 Customer Satisfaction Index. The CSI focuses on how owners feel things went at franchised dealer and independent service facilities. The latest study calls out Lexus as tops among luxury brands, Buick among mainstream marques.

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“The quality of work—doing the job right the first time—can noticeably affect customer satisfaction and loyalty, but it shouldn’t be viewed in a vacuum,” said Chris Sutton, vice president, U.S. automotive retail practice at J.D. Power. “Proactive communication with the customer, especially while the car is being serviced, is one element that has a direct influence on loyalty.”

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Opel Insignia Offers Strong Hint of Next Buick Regal

Plans could be complicated by sale of Opel to PSA.

by on Mar.08, 2017

Opel designer Mark Adams rehearses his line before the Geneva debut of the Opel Insignia.

Opel could definitely use a lift. The once-grand European automaker has been struggling for years, and it didn’t help when General Motors announced last month that it was likely to sell the German-based brand to France’s PSA.

That deal was announced just a day before the opening of the annual Geneva Motor Show, but as far as Opel was concerned, the big news was the launch of two critical new products, the Crossland X crossover, and the newly redesigned Insignia.

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The latter sedan is, in itself, particularly important because it not only lands a new family sedan in product-hungry Opel showrooms, but it also offers a strong hint of what’s to come when GM’s Buick brand unveils its own Regal sedan at the New York International Auto Show next month.

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Buick Under Fire From UAW for Super Bowl Ad

Automaker shows two non-U.S.-made vehicles in Cam Newton/Miranda Kerr ad.

by on Feb.06, 2017

UAW's Cindy Estrada chastised General Motors for running a Super Bowl ad featuring two Buicks that are not made in the U.S.

General Motors is under fire after a tweet by a key United Auto Workers official, who knocked the company for showing off two “foreign-made” in a high-profile Super Bowl ad.

Cindy Estrada, UAW vice president in charge of the union’s GM department, tweeted, ”Can’t believe GM would feature foreign-made vehicles on all-American Super Bowl.”

News Now!

Estrada’s tweet came after Buick aired a Super Bowl ad starring NFL MVP Cam Newton and supermodel Miranda Kerr. The spot invites fans to “Experience the New Buick” by resetting expectations about the brand’s modern vehicles. (more…)

Buick Breaks Streak, Takes Third on Consumer Reports’ Most Reliable List

Brand's small line-up helps push rankings.

by on Oct.24, 2016

The Buick Encore's strong finish was matched by the rest of the brand's line-up, giving it a third-place result in this year's Consumer Reports survey.

Consumer Reports regularly puts all of the automakers through their paces trying to determine which brands should be deemed most reliable.

And reliably, Asian brands tend to dominate the top 10 list – except this year.

News Now!

Buick hatched a surprise and finished third in this year’s listing of the Most Reliable Brands behind Lexus and Toyota. The result marked the first time in three decades that a Detroit-based brand make the top 10 list. (more…)

Buick on Target for New Sales Record with 2 Months to Go

Global sales up 23% for the year.

by on Oct.18, 2016

The Buick Envision is the first Chinese-made vehicles sold by a major automaker in the U.S.

For a brand that came close to being shut down six years ago, Buick is showing solid signs of good health, the maker today reporting it has topped the 1 million sales mark in record time with more than two months of the year left to continue burnishing the total.

Worldwide, Buick sales are up 23% so far this year – but the numbers can be a misleading. While there is no question Buick is on a record pace, the maker still lags behind prior peaks in the U.S. What’s driving the Buick build-up is the brand’s continuing momentum in China, now its largest single market.

Brand News!

In fact, General Motors officials have told TheDetroitBureau.com that the only reason Buick was not cast aside – along with Saab, Saturn, Hummer and Pontiac – when the company emerged from bankruptcy in 2010 was because of the damage that would have caused in China.

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Buick Launching All-New Avenir Sub-Brand

Patterned on company’s “Denali” label, it arrives in 2018.

by on Sep.30, 2016

Coming in 2018, Buick hopes Avenir will bring the same returns that Denali does for GMC.

Buick, an automaker long associated with smooth, “boulevard” driving is about to launch a new sub-brand dubbed “Avenir.”

The name means “future,” in French, and is meant to cover the most exclusive of Buick’s future models. Avenir first appeared on a wildly popular Buick concept vehicle that made its debut at the 2015 North American International Auto Show in Detroit.

Branding News!

“Through the first half of 2016, Buick has been the industry’s fastest-growing major international brand, and Avenir is key to future growth and delivering on the high expectations of new customers coming to our showrooms,” said Duncan Aldred, vice president of global Buick sales, service and marketing. “Avenir will be Buick’s signature.” (more…)

Buick Confirms TDB Report: Will Halt Verano Production

Brand shifting focus to SUVs.

by on May.27, 2016

Heading off into the sunset, the Buick Verano.

General Motors  will end U.S. production and sales of the compact Buick sedan, confirming a report first posted by TheDetroitBureau.com this spring.

The move reflects the broad market shift from conventional passenger cars to sport- and crossover-utility vehicles. Buick utility-vehicle line-up is expected to account for as much as 70% of its sales over the next several years, according to senior brand planners.

Product News!

Sales of the Verano were down nearly 12% for the first four months of the year compared to the same period in 2015. And last year’s total sales of 31,886 of the sedans was a 27% drop from 2014.

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