By the time the official auto show news conferences begin, automakers have usually signaled what they have coming. But a few surprises manage to sneak onto the schedule, one of them coming from Buick in the form of the Avenir, a boat-tailed sedan that could soon become the resurgent Buick’s new flagship.
The new sedan is intended to underscore the dramatic changes that are helping remake a brand that seemed all but certain to disappear when General Motors plunged into bankruptcy back in 2009. Officially dubbed a “concept,” the sedan apparently shares the same underlying platform as the CT6, the premium-luxury model that Cadillac plans to bring to market in 2016.
“This car does a god job of showing everything that we’re doing in the Buick studio,” said Ed Welburn, GM vice president of design, during a Sunday night media preview of the Avenir. “I just love walking into the Buick studio,” added the styling chief, who noted that the youngest members of GM’s design staff love working on Buicks.