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Buick Avenir Could Shatter Expectations

Production model could share platforms with upcoming Cadillac CT6.

by on Jan.12, 2015

GM Design Director Ed Welburn as the Buick Avenir makes its unexpected debut.

By the time the official auto show news conferences begin, automakers have usually signaled what they have coming. But a few surprises manage to sneak onto the schedule, one of them coming from Buick in the form of the Avenir, a boat-tailed sedan that could soon become the resurgent Buick’s new flagship.

The new sedan is intended to underscore the dramatic changes that are helping remake a brand that seemed all but certain to disappear when General Motors plunged into bankruptcy back in 2009. Officially dubbed a “concept,” the sedan apparently shares the same underlying platform as the CT6, the premium-luxury model that Cadillac plans to bring to market in 2016.

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“This car does a god job of showing everything that we’re doing in the Buick studio,” said Ed Welburn, GM vice president of design, during a Sunday night media preview of the Avenir. “I just love walking into the Buick studio,” added the styling chief, who noted that the youngest members of GM’s design staff love working on Buicks.


Buick Encore Does a Slow Striptease

Maker slowly reveals new crossover ahead of NAIAS debut.

by on Dec.28, 2011

Buick continues to reveal more of the new Encore crossover scheduled for debut next month.

Like the most skilled ecdysiast the Buick Encore is performing a slow and seductive striptease in advance of its January 10 debut at the North American International Auto Show.

The latest pictures – along with a close-up released earlier — confirm what we already know: that the Encore will be the newest and smallest crossover in the Buick line-up, and that it will feature not only the brand’s trademark waterfall grille but the classic Buick portholes, here on the Encore’s hood.

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What else?  Here’s what else we can reveal:

The 2013 Encore is believed to be sized to go up against more mainstream models, such as the newly redesigned Honda CR-V, though the Buick Encore will be targeted at a more luxurious segment of the market, just beneath General Motors’ highline Cadillac brand.