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Marty’s Marketing Minutia – It’s All About the Money

March Madness, Tiger Woods, and Sergio Marchionne.

by on Mar.11, 2011

March Madness Has Infiniti & Buick as presenting sponsors

As the regular college basketball season ends, America’s college hoops mania begins, March 13 bringing Selection Sunday, followed on Monday by National Bracket Day, the First Four playing on March 16 & 17 and the Final Four wrapping up on April 2 – 4. All will be covered live and then rebroadcast, replayed, analyzed, reanalyzed for mind numbing hours on a variety of television networks.

Fun to Read!

It’s all about the money … naturally.

According to Media Week, CBS signed an 11-year, $6 billion deal for sole broadcast rights to the NCAA tournament. Last year, before that deal had expired, CBS Sports and Turner Broadcasting System formed an alliance that eventually netted them a 14-year, $10.8 billion deal with the NCAA. Beginning this year, tournament games will be shown across four networks: CBS, TBS, TNT and truTV, the latter three divisions of Time Warner subsidiary TBS.