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Buick Launching All-New Avenir Sub-Brand

Patterned on company’s “Denali” label, it arrives in 2018.

by on Sep.30, 2016

Coming in 2018, Buick hopes Avenir will bring the same returns that Denali does for GMC.

Buick, an automaker long associated with smooth, “boulevard” driving is about to launch a new sub-brand dubbed “Avenir.”

The name means “future,” in French, and is meant to cover the most exclusive of Buick’s future models. Avenir first appeared on a wildly popular Buick concept vehicle that made its debut at the 2015 North American International Auto Show in Detroit.

Branding News!

“Through the first half of 2016, Buick has been the industry’s fastest-growing major international brand, and Avenir is key to future growth and delivering on the high expectations of new customers coming to our showrooms,” said Duncan Aldred, vice president of global Buick sales, service and marketing. “Avenir will be Buick’s signature.” (more…)