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Credit a Communist Chinese Leader for Buick’s Survival – and Record Sales

A brand that nearly vanished scores an unlikely turnaround.

by on Jan.09, 2014

The last emperor's Buick shown at a Chinese museum.

Buick, a brand many expected to be abandoned when General Motors emerged from bankruptcy nearly five years ago has not only proved naysayers wrong but done so by turning in an all-time global sales record for 2013.

Ironically, the one-time pride of the gilded age of American capitalism owes its survival to one of the most powerful communist leaders of the last century.

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Even as Buick City, its one-time home in Flint, Michigan was knocked down last year, the General Motors brand was gaining momentum on the opposite side of the world where it has become one of the most familiar names in booming China.  Credit last year’s nearly 16% increase in the overall Chinese automotive market for giving Buick the momentum to not just top the 1 million mark for the first time in 30 years but to set an all-time record.

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