With an elaborately staged show worthy of a Las Vegas revue, General Motors unveiled a new Buick concept vehicle as Shanghai Auto 2011, China’s largest auto show, was getting underway.
The Buick Envision SUV is a plug-in hybrid concept vehicle merging Buick’s global design language with Chinese aesthetics – and a variety of high-tech features.
“The Envision has inherited Buick design DNA and taken the Buick global design language to a new height. It makes a significant statement for Buick styling and technology, and will influence upcoming models from the brand,” said Ed Welburn, GM vice president of global design, who was on hand for the official debut.
The resurgent Buick brand now sells more cars in China than the U.S., and that has led GM to rely more and more on the Asian nation’s designers and engineers when developing new products for the marque. Envision inherits the essence of Buick’s “fluid dynamics and peaceful comfort,” said Holt Ware, director of design at Shanghai GM’s PATAC technical center.
“It introduces the development direction for Buick’s future SUV products for the China market,” added Shi Hong, Director of Buick Marketing at Shanghai GM