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Buick on Target for New Sales Record with 2 Months to Go

Global sales up 23% for the year.

by on Oct.18, 2016

The Buick Envision is the first Chinese-made vehicles sold by a major automaker in the U.S.

For a brand that came close to being shut down six years ago, Buick is showing solid signs of good health, the maker today reporting it has topped the 1 million sales mark in record time with more than two months of the year left to continue burnishing the total.

Worldwide, Buick sales are up 23% so far this year – but the numbers can be a misleading. While there is no question Buick is on a record pace, the maker still lags behind prior peaks in the U.S. What’s driving the Buick build-up is the brand’s continuing momentum in China, now its largest single market.

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In fact, General Motors officials have told that the only reason Buick was not cast aside – along with Saab, Saturn, Hummer and Pontiac – when the company emerged from bankruptcy in 2010 was because of the damage that would have caused in China.


Buick Confirms TDB Report: Will Halt Verano Production

Brand shifting focus to SUVs.

by on May.27, 2016

Heading off into the sunset, the Buick Verano.

General Motors  will end U.S. production and sales of the compact Buick sedan, confirming a report first posted by this spring.

The move reflects the broad market shift from conventional passenger cars to sport- and crossover-utility vehicles. Buick utility-vehicle line-up is expected to account for as much as 70% of its sales over the next several years, according to senior brand planners.

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Sales of the Verano were down nearly 12% for the first four months of the year compared to the same period in 2015. And last year’s total sales of 31,886 of the sedans was a 27% drop from 2014.


Buick Reportedly Planning to Kill Off Verano

Move would mark another shift from cars to SUVs.

by on May.10, 2016

Buick will be dropping the Verano as it shifts from passenger cars to light trucks.

Just days after Fiat Chrysler outlined plans to phase out several of its passenger car models and shift production to its SUVs and pickups, reports have surfaced indicating General Motors’ Buick will drop the small Verano sedan model as the brand shifts its own focus to a growing line-up of sport-utility vehicles.

The move would not surprise industry observers who have been observing more and more American motorists walk away from traditional passenger cars in favor of utility vehicles, pickups and other light truck models that, in recent months, have accounted for as much as 60% of new vehicle sales in the U.S.

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The shift has forced manufacturers to rethink both manufacturing and product development strategies. And, in some cases, it has led them to cut back or even idle production at some of the plants producing slow-selling sedan and coupe models, such as Fiat Chrysler’s Sterling Heights Assembly Plant and the Orion Assembly Plant that produces the Verano.


First Look: 2017 Buick Encore

Utes expected to make up ¾ of Buick sales.

by on Mar.22, 2016

The 2017 Buick Encore makes its NY debut.

Buick is set to give a new face and more to the best-selling model in it line-up. And if the 2017 Buick Encore only does as well as the current model, General Motors’ “premium” brand is betting that crossovers will soon account for as much as three-quarters of its U.S. sales.

First launched in 2013, the Encore is not only the number one model in the Buick line-up but the leader in its market segment, a key reason why the brand has so much riding on the debut of the 2017 update at the New York International Auto Show this week.

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“The Buick Encore created the premium small SUV segment and remains the top choice for customers seeking premium features and dependability coupled with timeless design,” said Duncan Aldred, vice president of Buick Sales, Service and Marketing.


Credit a Communist Chinese Leader for Buick’s Survival – and Record Sales

A brand that nearly vanished scores an unlikely turnaround.

by on Jan.09, 2014

The last emperor's Buick shown at a Chinese museum.

Buick, a brand many expected to be abandoned when General Motors emerged from bankruptcy nearly five years ago has not only proved naysayers wrong but done so by turning in an all-time global sales record for 2013.

Ironically, the one-time pride of the gilded age of American capitalism owes its survival to one of the most powerful communist leaders of the last century.

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Even as Buick City, its one-time home in Flint, Michigan was knocked down last year, the General Motors brand was gaining momentum on the opposite side of the world where it has become one of the most familiar names in booming China.  Credit last year’s nearly 16% increase in the overall Chinese automotive market for giving Buick the momentum to not just top the 1 million mark for the first time in 30 years but to set an all-time record.


Buick, GMC Plan Nine New or Updated Models

Brands hope to accelerate pace of growth.

by on Sep.21, 2012

A new version of the Buick Enclave, one nine new models coming from the luxury brand and sibling GMC.

Buick and GMC will introduce nine new or significantly updated models over the next 12 months, starting this autumn with completely redone versions of the Buick Enclave and GMC Acadia crossovers.

At GMC, the new additions to the product line will include the rebirth of the Canyon midsized pickup truck, which will be built in Wentzville, Missouri. Last month, General Motors closed an assembly plant in Shreveport, Louisiana that had been producing its smaller trucks. The timing for the all-new GMC Canyon’s launch will be announced later.

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The return of the Canyon runs counter to recent industry trends.  Ford, for example, abandoned its long-in-the-tooth Ranger, Chrysler also got out of the midsize truck market.  But, “We believe that introducing a new, agile and efficient mid-size Canyon will meet the needs of many pickup buyers,” said Tony DiSalle, vice president of Buick and GMC Marketing.


Buick Teases NYIAS Debut of Enclave Update

Popular CUV going high(er)-tech.

by on Mar.01, 2012

Buick is going from the inside out as it teases the upcoming Enclave update.

We’ve not even punched our ticket for the Geneva Motor Show but automakers are clearly looking ahead to the next big even in auto show season, the New York International Auto Show, with Buick revealing plans to pull the wraps off the updated Enclave crossover/utility vehicle at Jacob Javits Center next month.

The Enclave has been a special product in the Buick line-up, arguably serving as the first product to begin the General Motors division’s unexpected revival after years of decline.  Surprisingly, demand for the outgoing CUV has remained strong, despite its age, hitting an all-time high in 2011.  But in today’s competitive market, nothing lasts forever – indeed, four years is a virtual lifetime – so the update of the Buick Enclave is scheduled to take its bows in the Big Apple.

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This teaser image focuses on the interior – where critics contend Buick needs the most work.  The pic suggests the new Enclave will visually move upscale, with more textured surfaces, sophisticated ambient lighting and an advanced infotainment system that uses touchscreen controls to take on many key tasks.


Buick Back for an Encore

Maker targets emerging compact luxury crossover market.

by on Jan.11, 2012

The Buick Encore making its debut at the 2012 Detroit Auto Show this week.

It wasn’t all that long ago that most analysts were ready to write off the Buick brand, many being shocked by General Motors’ decision not to abandon the long-struggling nameplate – as it did Pontiac, Saab, Saturn and Hummer – when it emerged from bankruptcy.

Senior officials said that was something they were loath to do considering Buick’s strong success in China, where it has been greatly out-selling the U.S.  But sales in both market are on the rise and a wave of new products, such as the Regal and recently added Verano can explain.

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But now Buick is hoping to be out in front, rather than lagging behind rivals as it continues its push to develop a niche it has been describing as “affordable luxury.” And the latest model to target that self-defined segment is the Buick Encore which is getting its world debut at the 2012 Detroit Auto Show.


Buick Encore Does a Slow Striptease

Maker slowly reveals new crossover ahead of NAIAS debut.

by on Dec.28, 2011

Buick continues to reveal more of the new Encore crossover scheduled for debut next month.

Like the most skilled ecdysiast the Buick Encore is performing a slow and seductive striptease in advance of its January 10 debut at the North American International Auto Show.

The latest pictures – along with a close-up released earlier — confirm what we already know: that the Encore will be the newest and smallest crossover in the Buick line-up, and that it will feature not only the brand’s trademark waterfall grille but the classic Buick portholes, here on the Encore’s hood.

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What else?  Here’s what else we can reveal:

The 2013 Encore is believed to be sized to go up against more mainstream models, such as the newly redesigned Honda CR-V, though the Buick Encore will be targeted at a more luxurious segment of the market, just beneath General Motors’ highline Cadillac brand.


Buick Delivers an Encore – With New Small SUV

Maker to again expand line-up with Detroit reveal.

by on Dec.15, 2011

Buick offers a close-up tease of the new Encore CUV.

The once nearly forgotten Buick brand is on a roll and will add yet another new model to its line-up with the introduction of a small crossover-utility vehicle during next month’s Detroit Auto Show.

It’s believed to be sized to go up against more mainstream models, such as the newly redesigned Honda CR-V, though the Buick Encore will be targeted at a more luxurious segment of the market, just beneath General Motors’ highline Cadillac brand.

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It’s believed Buick will use an all-new platform for Encore, though the maker is holding back on all other details until its news conference at the annual Detroit gathering.

The unveiling of the Encore will bring the fifth new model – and third new crossover/SUV – to the Buick line-up in just five years.  That’s a significant turnaround for the long-failing brand, which until the latter part of the last decade had steadily lost most of its products due to lagging sales.