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Buick Avista Scores Big – But Unlikely to See Production

Coupes are losing ground as upscale buyers shift to SUVs and CUVs.

by on Jan.18, 2016

Even if Avista doesn't make it to production, it's likely to influence the brand's future designs. Avista photos by Len Katz.

Of the dozens of new cars, trucks, crossovers and concept vehicles to make their debut at this year’s North American International Auto Show, perhaps none has generated as much buzz as the Buick Avista.

The striking 2+2 show car got a special preview the night before the auto show’s official media preview began and has continued to draw crowds since the 2016 NAIAS opened its doors to the public with a splashy black tie charity preview last Friday.

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To turn a popular movie cliché on its head, if they come, will GM build it? That was a question TheDetroitBureau.com has posed to a number of senior General Motors executives, including President Dan Ammann. But for those who might be ready to plunk down a deposit, the news isn’t good.

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Buick Avenir Could Shatter Expectations

Production model could share platforms with upcoming Cadillac CT6.

by on Jan.12, 2015

GM Design Director Ed Welburn as the Buick Avenir makes its unexpected debut.

By the time the official auto show news conferences begin, automakers have usually signaled what they have coming. But a few surprises manage to sneak onto the schedule, one of them coming from Buick in the form of the Avenir, a boat-tailed sedan that could soon become the resurgent Buick’s new flagship.

The new sedan is intended to underscore the dramatic changes that are helping remake a brand that seemed all but certain to disappear when General Motors plunged into bankruptcy back in 2009. Officially dubbed a “concept,” the sedan apparently shares the same underlying platform as the CT6, the premium-luxury model that Cadillac plans to bring to market in 2016.

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“This car does a god job of showing everything that we’re doing in the Buick studio,” said Ed Welburn, GM vice president of design, during a Sunday night media preview of the Avenir. “I just love walking into the Buick studio,” added the styling chief, who noted that the youngest members of GM’s design staff love working on Buicks.

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Buick Back for an Encore

Maker targets emerging compact luxury crossover market.

by on Jan.11, 2012

The Buick Encore making its debut at the 2012 Detroit Auto Show this week.

It wasn’t all that long ago that most analysts were ready to write off the Buick brand, many being shocked by General Motors’ decision not to abandon the long-struggling nameplate – as it did Pontiac, Saab, Saturn and Hummer – when it emerged from bankruptcy.

Senior officials said that was something they were loath to do considering Buick’s strong success in China, where it has been greatly out-selling the U.S.  But sales in both market are on the rise and a wave of new products, such as the Regal and recently added Verano can explain.

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But now Buick is hoping to be out in front, rather than lagging behind rivals as it continues its push to develop a niche it has been describing as “affordable luxury.” And the latest model to target that self-defined segment is the Buick Encore which is getting its world debut at the 2012 Detroit Auto Show.

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Buick Encore Does a Slow Striptease

Maker slowly reveals new crossover ahead of NAIAS debut.

by on Dec.28, 2011

Buick continues to reveal more of the new Encore crossover scheduled for debut next month.

Like the most skilled ecdysiast the Buick Encore is performing a slow and seductive striptease in advance of its January 10 debut at the North American International Auto Show.

The latest pictures – along with a close-up released earlier — confirm what we already know: that the Encore will be the newest and smallest crossover in the Buick line-up, and that it will feature not only the brand’s trademark waterfall grille but the classic Buick portholes, here on the Encore’s hood.

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What else?  Here’s what else we can reveal:

The 2013 Encore is believed to be sized to go up against more mainstream models, such as the newly redesigned Honda CR-V, though the Buick Encore will be targeted at a more luxurious segment of the market, just beneath General Motors’ highline Cadillac brand.

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Buick Delivers an Encore – With New Small SUV

Maker to again expand line-up with Detroit reveal.

by on Dec.15, 2011

Buick offers a close-up tease of the new Encore CUV.

The once nearly forgotten Buick brand is on a roll and will add yet another new model to its line-up with the introduction of a small crossover-utility vehicle during next month’s Detroit Auto Show.

It’s believed to be sized to go up against more mainstream models, such as the newly redesigned Honda CR-V, though the Buick Encore will be targeted at a more luxurious segment of the market, just beneath General Motors’ highline Cadillac brand.

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It’s believed Buick will use an all-new platform for Encore, though the maker is holding back on all other details until its news conference at the annual Detroit gathering.

The unveiling of the Encore will bring the fifth new model – and third new crossover/SUV – to the Buick line-up in just five years.  That’s a significant turnaround for the long-failing brand, which until the latter part of the last decade had steadily lost most of its products due to lagging sales.

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Buick Revealing New CUV at Detroit Auto Show

2013 model expected to carry Encore nameplate.

by on Dec.07, 2011

Buick will add a new small crossover to its rapidly expanding line-up.

What can Buick do for an Encore?

The once-terminal General Motors brand has been given a new lease on life with products like the Enclave, LaCrosse and, most recently, the Verano.  But in today’s crowded market you’re only as good as your latest product.

Which means Buick will be coming to the North American International Auto Show, in Detroit, next month with what company officials acknowledge will be a new small crossover vehicle.  While details are scarce, expect it to be dubbed the Buick Encore and go on sale in the 2013 model-year.

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The new CUV will be one of a number of new General Motors products scheduled to make their debut at the 2012 Detroit Auto Show.  As TheDetroitBureau.com reported Monday, that will include the new Cadillac ATS, a compact sedan taking aim at the fastest-growing niche in the luxury car market.  The maker also plans to show the production version of the sporty Chevrolet Sonic RS and two Chevy concept vehicles.

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