It’s not quite the jaw-dropping, boat-tailed concept sedan that stirred up the waters when it was unveiled at the 2015 Detroit Auto Show, but Buick is still hoping to draw in a flood of new buyers with the unveiling of the new Enclave Avenir at this year’s New York International Auto Show.
The 2018 SUV is the first model to wear the badge of this new sub-brand, the Buick equivalent of GMC’s Denali. And if it has anywhere near the same level of success, it could add a dose of steroids to the ongoing Buick turnaround.
“The Enclave has been a successful formula for the Buick brand, with sales results that have defied traditional product cycles,” sales actually rising as the current SUV has approached the end of its long lifecycle, said Duncan Aldred, vice president of Global Buick and GMC. “It’s a beacon for (what) the modern, attainable luxury Buick stands for and is a natural place to launch Avenir.”