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With New Enclave Avenir, Buick Moves Big SUV Upscale

Buick’s answer to the GMC Denali sub-brand makes NY Auto Show debut.

by on Apr.12, 2017

The 2018 Buick Enclave Avenir is based on an all-new version of the three-row SUV.

It’s not quite the jaw-dropping, boat-tailed concept sedan that stirred up the waters when it was unveiled at the 2015 Detroit Auto Show, but Buick is still hoping to draw in a flood of new buyers with the unveiling of the new Enclave Avenir at this year’s New York International Auto Show.

The 2018 SUV is the first model to wear the badge of this new sub-brand, the Buick equivalent of GMC’s Denali. And if it has anywhere near the same level of success, it could add a dose of steroids to the ongoing Buick turnaround.

Auto Show News!

“The Enclave has been a successful formula for the Buick brand, with sales results that have defied traditional product cycles,” sales actually rising as the current SUV has approached the end of its long lifecycle, said Duncan Aldred, vice president of Global Buick and GMC. “It’s a beacon for (what) the modern, attainable luxury Buick stands for and is a natural place to launch Avenir.”


A Production Buick Avenir? Sort Of

Buick previews updated LaCrosse, picking up exotic concept’s cues.

by on Sep.23, 2015

A teaser shot reveals the "Avenir-inspired" grille of the 2017 Buick LaCrosse.

Buick scored one of its rare, bit hits with the debut of the striking Avenir concept at the Detroit Auto Show last January. Ever since, there’s been plenty of buzz about whether the make might put that show car into production.

So, Buick is touching off another flurry as it offers up a carefully cropped teaser image of the next-generation LaCrosse sedan, set to debut at the L.A. Auto Show, suggesting it picks up “Avenir concept-inspired design cues.”

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“The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same,” said Duncan Aldred, vice president of Buick. “Its expressive design represents a break from convention and highlights the progressiveness in all new Buick models.”


Buick Avenir Could Shatter Expectations

Production model could share platforms with upcoming Cadillac CT6.

by on Jan.12, 2015

GM Design Director Ed Welburn as the Buick Avenir makes its unexpected debut.

By the time the official auto show news conferences begin, automakers have usually signaled what they have coming. But a few surprises manage to sneak onto the schedule, one of them coming from Buick in the form of the Avenir, a boat-tailed sedan that could soon become the resurgent Buick’s new flagship.

The new sedan is intended to underscore the dramatic changes that are helping remake a brand that seemed all but certain to disappear when General Motors plunged into bankruptcy back in 2009. Officially dubbed a “concept,” the sedan apparently shares the same underlying platform as the CT6, the premium-luxury model that Cadillac plans to bring to market in 2016.

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“This car does a god job of showing everything that we’re doing in the Buick studio,” said Ed Welburn, GM vice president of design, during a Sunday night media preview of the Avenir. “I just love walking into the Buick studio,” added the styling chief, who noted that the youngest members of GM’s design staff love working on Buicks.


Return of the Riviera?

GM trademarks classic name, but is it scheduled for a revival?

by on May.10, 2012

The 2007 Buick Riviera concept at its Chinese debut.

Despite its long absence, perhaps no Buick nameplate has better name recognition than the old Riviera, in its day one of the most widely celebrated of General Motors models.

The last model died an ignominious death.  But could GM be planning to bring the Riviera back?  The fact that the maker has filed to trademark the name suggests that just might be what it has in mind.  It could be a perfect fit in a brand that in the midst of a once-unlikely revival.

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And it wouldn’t be the first time Buick has dropped hints that the Riviera still has a place in the line-up.  A concept model was introduced in China, five years ago, generating significant praise.  But the timing couldn’t have been worse, coming just as GM started its head-long plunge into a 2009 bankruptcy.


First Look: Buick LaCrosse GL Concept

Rethinking luxury inside and out

by on Nov.11, 2011

Buick takes an inside-out approach to luxury with the LaCrosse GL concept coming to L.A.

With the preview of the new Buick LaCrosse GL concept, the General Motors brand is rethinking luxury from the inside-out.

Buick’s strategy for winning over new customers has been to emphasize inviting design and warm colors — an approach already showing a payoff as the once-dying brand begins to reverse years of losses.  And Buick officials intend to put even more of an emphasis on styling during the brand’s news conference at the upcoming L.A. Auto Show where it plans to reveal the LaCrosse GL show car.

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High fashion and its stark choices doesn’t work for Buick customers, who are more interested in sharing their experiences with friends and family than making a bold statement, stressed David Lyon, Buick executive director of design, discussing plans for the Los Angeles show. Lyon also said Buick customers want to get away from the ‘beige, gray, black” interiors that have characterized interiors of cars over the recent years.


First Look: Buick Envision Plug-in Hybrid Concept

A hint of the future for the Buick brand?

by on Apr.19, 2011

The splashy debut of Buick's new Envision plug-in hybrid concept helped kick off the 2011 Shanghai Motor Show.

With an elaborately staged show worthy of a Las Vegas revue, General Motors unveiled a new Buick concept vehicle as Shanghai Auto 2011, China’s largest auto show, was getting underway.

The Buick Envision SUV is a plug-in hybrid concept vehicle merging Buick’s global design language with Chinese aesthetics – and a variety of high-tech features.

“The Envision has inherited Buick design DNA and taken the Buick global design language to a new height. It makes a significant statement for Buick styling and technology, and will influence upcoming models from the brand,” said Ed Welburn, GM vice president of global design, who was on hand for the official debut.

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The resurgent Buick brand now sells more cars in China than the U.S., and that has led GM to rely more and more on the Asian nation’s designers and engineers when developing new products for the marque.  Envision inherits the essence of Buick’s “fluid dynamics and peaceful comfort,” said Holt Ware, director of design at Shanghai GM’s PATAC technical center.

“It introduces the development direction for Buick’s future SUV products for the China market,” added Shi Hong, Director of Buick Marketing at Shanghai GM