Detroit Bureau on Twitter

Posts Tagged ‘buick comeback’

Buick Getting Verano Compact

More product for a brand on the mend.

by on Oct.08, 2010

Buick is offering only this teaser image - for now - of its new small car, the Verano.

General Motors plans to spend $145 million to re-tool an assembly plant outside Detroit to build a new compact car, dubbed the Verano, that will help nudge forward the apparent revival of its long moribund Buick brand,

The $145 million dollars spent on re-tooling the Orion plant is part of a $500 million investment to produce a compact Buick that could be sold in both the U.S. and China. The Chinese version of the compact
Buick – which is based on the same architecture as the Chevrolet Cruze — will be built in China, GM President Mark Reuss said.

“Verano will bring premium styling, performance and content to Buick buyers wanting a smaller car than Regal” said Reuss.

Subscribe Now!

“The investment in Orion Assembly also extends GM’s local small car footprint, again increasing the number of U.S.-made small vehicles available in showrooms,” Reuss added.  The Orion plant is also being prepared to build the new Chevrolet Aveo, starting in August 2011.