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Posts Tagged ‘buick cascada’

GM Completes Sale of Opel/Vauxhall to France’s PSA

Detroit maker continues downsized focus on profitable markets.

by on Aug.01, 2017

PSA CEO Carlos Tavares and his GM counterpart Mary Barra celebrate the sale of Opel.

Moving faster than many expected, General Motors has completed the sale of its money-losing European operations to PSA Group, the French automaker’s chairman hailing “the birth of a true European champion today.”

The sale was announced last March and marked a major shift by General Motors away from being a global brand operating in virtually every possible market to one focusing on locales where it can be sure of turning a profit. The long-troubled Opel/Vauxhall unit had last operated in the black in 1999 despite repeated turnaround efforts.

Breaking News!

Itself running deep in the red until earlier in the decade, Parisian-based PSA, the parent of the Peugeot and Citroen brands, has delivered an unexpectedly strong turnaround of its own since the original Peugeot family gave up control of the company and Carlos Tavares was brought on board to run the company.

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Buick Under Fire From UAW for Super Bowl Ad

Automaker shows two non-U.S.-made vehicles in Cam Newton/Miranda Kerr ad.

by on Feb.06, 2017

UAW's Cindy Estrada chastised General Motors for running a Super Bowl ad featuring two Buicks that are not made in the U.S.

General Motors is under fire after a tweet by a key United Auto Workers official, who knocked the company for showing off two “foreign-made” in a high-profile Super Bowl ad.

Cindy Estrada, UAW vice president in charge of the union’s GM department, tweeted, ”Can’t believe GM would feature foreign-made vehicles on all-American Super Bowl.”

News Now!

Estrada’s tweet came after Buick aired a Super Bowl ad starring NFL MVP Cam Newton and supermodel Miranda Kerr. The spot invites fans to “Experience the New Buick” by resetting expectations about the brand’s modern vehicles. (more…)

Buick on Target for New Sales Record with 2 Months to Go

Global sales up 23% for the year.

by on Oct.18, 2016

The Buick Envision is the first Chinese-made vehicles sold by a major automaker in the U.S.

For a brand that came close to being shut down six years ago, Buick is showing solid signs of good health, the maker today reporting it has topped the 1 million sales mark in record time with more than two months of the year left to continue burnishing the total.

Worldwide, Buick sales are up 23% so far this year – but the numbers can be a misleading. While there is no question Buick is on a record pace, the maker still lags behind prior peaks in the U.S. What’s driving the Buick build-up is the brand’s continuing momentum in China, now its largest single market.

Brand News!

In fact, General Motors officials have told TheDetroitBureau.com that the only reason Buick was not cast aside – along with Saab, Saturn, Hummer and Pontiac – when the company emerged from bankruptcy in 2010 was because of the damage that would have caused in China.

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Buick Confirms TDB Report: Will Halt Verano Production

Brand shifting focus to SUVs.

by on May.27, 2016

Heading off into the sunset, the Buick Verano.

General Motors  will end U.S. production and sales of the compact Buick sedan, confirming a report first posted by TheDetroitBureau.com this spring.

The move reflects the broad market shift from conventional passenger cars to sport- and crossover-utility vehicles. Buick utility-vehicle line-up is expected to account for as much as 70% of its sales over the next several years, according to senior brand planners.

Product News!

Sales of the Verano were down nearly 12% for the first four months of the year compared to the same period in 2015. And last year’s total sales of 31,886 of the sedans was a 27% drop from 2014.

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