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Buick Going “Tagless” Starting With 2019 Model Year

Premium brand eliminating "Buick" name badge across vehicle line-up.

by on Mar.12, 2018

A closer look at the rear cargo door of the 2019 Envision reveals that the "Buick" name badge is missing.

Buick is making a small, but significant change to is line-up for 2019: it’s taking its name off the back of its vehicles.

First noticed by website GM Authority on the 2019 Buick Envision, the plan calls for the name disappear from all Buick vehicles, although it’s unclear if that will occur for 2019 or over a period of time.

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However, “representatives recently told GM Authority that Buick will stop using the brand badge on the rear of its vehicles, starting with the 2019 model year.” The only brand-centric badges that will remain are the three-color Tri Shield logo and the model nameplate, such as “Envision” or “Regal.” (more…)