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GM Reorganizes Its Thriving South American Ops

General Motors South America will have its headquarters in Sao Paulo, Brazil, GM’s third largest national market.

by on Jun.22, 2010

Vista aérea do Complexo Industrial de São José dos Campos

Brazil and Mexico could be a source of fuel efficient vehicles for Canada and the U.S.

General Motors Company announced today that it is creating a new regional organization “to meet rising customer demand” in South America by splitting it off from the existing International Operations division.

GM South America will be headquartered in Sao Paulo, Brazil and will be led by Jaime Ardila, currently president and general manager of GM Mercosur.

Ardila becomes president, GM South America and will report directly to GM Chairman and CEO Ed Whitacre. As a member of the Executive Committee and regional president, Ardila becomes the highest-ranking Hispanic in the company.

GM’s largest national market is the United States (arguably if you exclude required joint ventures in China), followed by China, Brazil, Germany, the United Kingdom, Canada, and Italy.


GM has a long history in the area. It opened its first factory in Argentina in 1925., and has since invested billions of dollars in the region, which recently includes a new assembly plant in San Luis Potosi, Mexico, as well as a design center in Sao Jose dos Campos, Brazil.

Leaving UAW politics aside, the region could become a source of low-cost, fuel-efficient vehicles for the U.S. and Canada.   (more…)