How small is too small? That’s something Ford is trying to find out with the unveiling of its Ka concept, a microcar design developed in Brazil that it hopes will gain some traction around the world in one of the auto industry’s fastest-growing market segments.
A good bit smaller than the current Fiesta model, the Ford concept revives a name first used on one of the maker’s more eccentric offerings in the late 1990s and targets a subcompact segment estimated to reach 6.2 million sales annually by 2017.
The Ford Ka Concept is the second recent model developed by Ford’s Brazilian studio, following the new EcoSport that is rolling into showrooms from South American to Shanghai.
“Ford has a long history in Brazil, bringing development, jobs and growth to the region,” said the maker’s Chairman Bill Ford. “As an integral part of our global growth strategy, we are committed to bringing world-class products to Brazil and to helping the region create global vehicles for the rest of the world.”