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Ferrari Brand Value Soars 40 Percent

Toyota most valuable auto brand overall, rises 7%.

by on Feb.17, 2017

Since Sergio Marchionne took over for former Ferrari CEO Luca di Montezemolo and raise production levels, Ferrari's brand value has risen 40%.

The value of the Ferrari brand is steadily rising, according to a new study that ranks the world’s automotive brands by Brand Finance, a British valuation and strategy consultancy.

“The fact Ferrari has boosted revenues without compromising brand strength suggests that it has found the perfect formula to sustainably exploit brand equity to maximize shareholder value,” Brand Finance CEO David Haigh said.

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Haigh noted the strength of Ferrari’s brand is all the more impressive given its increasingly commercial approach and improving revenues. (more…)