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Auto Brand Loyalty Hits Highest Level in a Decade

More choices, great lease rates help push numbers upward.

by on Jun.29, 2015

New car buyers are remaining loyal to the brands they're getting out of, according to a new study.

New vehicle buyers are visiting dealership in droves these days, and more often than not, they’re sticking with the brand that brought them there, according to a new study.

IHS Automotive reports that brand loyalty among new car buyers is up to 52.8% in the first quarter of this year with several makes enjoying new high-water marks for loyalty, including Chevrolet, GMC, Infiniti, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mitsubishi, Nissan, Porsche, Subaru and Volvo.

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New vehicle sales in the U.S. through May are tracking for sales in excess of 17 million units in 2015 and June sales are only expected to continue the trend, according to Alec Gutierrez, senior analyst, Kelley Blue Book. (more…)