"Show me the numbers," says GM Vice Chairman Bob Lutz, when told of Buick's claims.
There are numbers, damn numbers and statistics. Just ask the Buick folks.
The long-troubled brand has steadily seen those numbers dwindle, over the decades, though there have been a few small but important bright spots, lately, starting with the launch of the Enclave crossover and running up to the debut of the new LaCrosse.
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How bright? As it seems to always happen at press previews, Buick’s product marketing director, it was Craig Bierely’s compulsory role to put a positive spin on things, telling a captive crowd of journalists that since the LaCrosse sedan went on sale, late this year, the troubled division’s conquest sales of import buyers had quadrupled.