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Lutz Says Show Me the Numbers

The numbers put it all in perspective….maybe.

by on Dec.21, 2009

Show me the numbers, says GM Vice Chairman Bob Lutz, referring to Buick's claims.

"Show me the numbers," says GM Vice Chairman Bob Lutz, when told of Buick's claims.

There are numbers, damn numbers and statistics.  Just ask the Buick folks.

The long-troubled brand has steadily seen those numbers dwindle, over the decades, though there have been a few small but important bright spots, lately, starting with the launch of the Enclave crossover and running up to the debut of the new LaCrosse.

News!

How bright?  As it seems to always happen at press previews, Buick’s product marketing director, it was Craig Bierely’s compulsory role to put a positive spin on things, telling a captive crowd of journalists that since the LaCrosse sedan went on sale, late this year, the troubled division’s conquest sales of import buyers had quadrupled.

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