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Posts Tagged ‘Book by Cadillac’

Automakers Exploring Alternatives to Conventional Car-Buying Process

Ford paints one option with Canvas subscription service.

by on Feb.09, 2018

Ford's Canvas subscription service delivers a Mustang to a customer in California.

More than 17 million Americans drove off dealer lots with new vehicles last year, and the vast majority of them purchased their new cars, trucks and crossovers the same way motorists have for the past century.

There are alternatives, like leasing, but automakers are exploring even more radical options, some borrowed from the emerging world of online retailing. Ford, for one, said this week it is looking for ways to grow the subscription service, Canvas, that it launched a year ago. That subscription-based service might best be described as a hybrid blend of car buying and car rental, letting a motorist get a vehicle for as long as they want but then return it with just seven days’ notice.

The Last Word!

“As car ownership evolves, we see Canvas as part of our suite of products that address changing customer needs in mobility,” said Ford Credit Executive Vice President of Marketing David McClelland. “Canvas is building subscription products that are relevant to consumers today, and it’s building technology for the future, including billing and fleet management, with a nimble approach to product development.”


All Booked Up – Cadillac Expands Subscription Service

Luxury brand introducing Bok to LA, Dallas shoppers.

by on Nov.13, 2017

Want a different Cadillac? Book by Cadillac participants can use an app and have a different model to their home or office.

It’s become conventional wisdom that the automobile will go through more changes during the next five years than it has the last 50. That goes for the car-buying process, as well.

Millions of Americans are already leasing, rather than buying, and others are opting for “nearly new” certified pre-owned rather than new vehicles. Still more may opt for more radical solutions, including new subscription services like the one Cadillac introduced earlier this year.

Subscribe Now!

Dubbed “Book by Cadillac,” it allows a customer to choose from a menu of different models, switching from products like the XT5 sport-utility vehicle to the big XT6 sedan as often as 18 times a year. The subscription model was launched in New York and is now rolling out in two other major U.S. markets, Los Angeles and Dallas. (more…)

Drive Any Cadillac for $1,500 a Month

New approach allows motorists to “subscribe,” rather than own.

by on Jan.05, 2017

Book by Cadillac offers buyers a new ownership experience. Customers pay a flat fee and drive whatever model they like, up to 18 per year.

Cadillac wants to change the way luxury car owners think about buying a car. Caddy has announced a novel approach designed for what the General Motors brand’s marketing chief calls the “sharing economy.”

A blend of traditional car ownership, leasing and car-sharing, Book by Cadillac lets a customer pay a flat, $1,500 monthly fee and then switch cars as often as 18 times per year. That means a motorist might opt for the Cadillac XT5 crossover during the week, swapping out for a high-performance CTS-V over the weekend or, perhaps, the full-size Cadillac Escalade for a weekend of tailgating before the big game.

Luxury News!

“Book by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer. (more…)