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Posts Tagged ‘Bob Hegbloom’

Ram Laramie Limited Leading Luxury Line-up

Brand looks to move pickups even further upscale.

by on Feb.12, 2015

Ram continues to push the boundaries of luxury and comfort in the full-size pickup segment with its new Laramie Limited.

Since the end of the recession trucks have emerged as luxury vehicles and American truck makers keep pushing further upscale.

As one of the chief beneficiaries of the movement towards more expensive trucks, FCA US, the former Chrysler Group, is pushing its Ram Truck brand to move even further upscale with a special edition of the 2015 Ram Laramie Limited that Ford and General Motors are certain to match.

Auto Show News!

“Among Ram Truck’s greatest strengths is our ability to quickly react to customer demand,” said Bob Hegbloom, president and CEO, Ram Truck Brand — FCA US LLC. (more…)

Ram Truck Sales Bolstering Chrysler Group Profits

Brand making inroads in full-size pickup segment.

by on Oct.31, 2014

The Ram 1500 EcoDiesel is the brand's fastest-selling model. Ram is gobbling up marketshare in the full-size pickup segment.

The battle for pickup truck supremacy is getting more intense and Ram is enjoying a run that is not only gaining it a larger marketshare, but also a major contribution to Chrysler Group’s bottom line.

While Ram is still No. 3 on the list of full-size truck sales, it’s an active player in the segment and, perhaps more importantly, the brand’s leadership is ready to jump in and scrap for sales.

Power Up!

Bob Hegbloom, the new head of the Ram brand, said during a luncheon meeting with reporters that he was both surprised and disappointed with the Chrysler Group’s showing in the Consumer Reports annual quality survey, adding the company was moving to fix the problems cited by he influential magazine. (more…)