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Sales in a Slump, Cadillac Loses Another Key Executive

Global chief Ferguson returns to Washington as top lobbyist.

by on Jul.11, 2014

Cadillac's global chief Bob Ferguson with the 2015 Escalade during its NYC debut.

General Motors is looking for an executive to head up the Cadillac division, following the announcement that the luxury brand’s current leader Robert Ferguson has been named Senior Vice President, Global Public Policy.

It’s the latest in a string of top management departures for Cadillac, and comes at a critical time for the brand which is struggling to regain momentum as it rolls out key new products in a bid to reverse a sharp and unexpected sales dip.

Insight!

A veteran Washington hand who spent 10 years in the nation’s capital as AT&T’s top lobbyist, Ferguson had spent only two years as Cadillac’s global chief. But his departure isn’t entirely unexpected, as he has been splitting his time between the luxury brand and a key role as part of the management team responding to the recall crisis that has engulfed GM since February.

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Cadillac Considers More Battery-Car Options

Maker also developing business plan for Elmiraj concept.

by on Oct.31, 2013

Cadillac is looking at adding other battery-based vehicles that would follow the ELR plug-in, shown here.

Even though its new plug-in hybrid, the Cadillac ELR, is still nearly two months from launch, the Detroit luxury maker is giving serious thought to adding more battery-based vehicles to its line-up, TheDetroitBureau.com has learned.

Other models could include an even larger and more upscale offering than the compact ELR, confided Caddy’s global sales chief Bob Ferguson, who said the technology could generate significant interest among buyers – both at home and abroad – who don’t have General Motors’ flagship brand on their radar screens.

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In a wide-ranging discussion, Ferguson also told TheDetroitBureau.com that there is growing support inside GM for transforming the well-reviewed Elmiraj concept vehicle into a production vehicle – and as quickly as possible, though formal corporate approval is not yet a certainty.

“I’m so optimistic about how well (the Cadillac ELR plug-in) will do, especially on the West Coast and in the Northeast,” said Ferguson during a one-on-one discussion with TheDetroitBureau.com. “It will bring us a lot of new customers, I’m sure.”

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Humbled Caddy Needs Products – and Patience – Admits Global Brand Boss

Opinion: Cadillac is far from again being “the standard of the world.”

by on Oct.08, 2013

The 2015 Cadillac Escalade will again serve as the luxury brand's de facto flagship.

It was inevitable that at least one Cadillac executive would repeat the tired old cliché, describing the brand as “the standard of the world,” during a preview of the new 2015 Escalade in New York City on Monday night.

But Caddy’s global marketing chief Bob Ferguson put a more realistic frame around things when, in a later interview, he admitted that new models like the Escalade and 2014 CTS sedan are, “right now stronger than the brand.”

Opinion Leader!

It’s been nearly a half century since Cadillac could bill itself the unquestionable standard in the luxury market, and more than a decade since it gave up its U.S. sales lead to import makers like Lexus, BMW and Mercedes-Benz.

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Cadillac Expects Sales Increase in 2013

Strength of compact luxury segment makes ATS a leader.

by on Mar.29, 2013

2014 Cadillac CTS

Cadillac expects to chalk up big sales gains this year thanks to the growing popularity of the new Cadillac ATS and the arrival of the new Cadillac CTS this fall, which was unveiled at the New York International Auto Show.

Bob Ferguson, the head of General Motors’ luxury car unit, noted after the unveiling of the 2014 CTS that Cadillac sales are up 30 percent through the first two months of 2013. “I see that continuing,” said Ferguson. In addition, 70 percent of the sales of new ATS, which was named North American Car of The Year in January, are to buyers new to the Cadillac brand, he said.

The Last Word!

In addition, the third generation of the CTS is due this fall and serves to underscore Cadillac’s determination to challenge the trio of German brands, Audi, BMW and Mercedes-Benz, that have come to define the luxury segment, he said.

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Cadillac Launches Production in China

XTS to anchor luxury brand’s goal of tripling sales.

by on Feb.26, 2013

The launch of the Cadillac XTS in Shanghai.

General Motors has begun assembling the new full-size Cadillac XTS at a sprawling production complex in Shanghai, a key step in the maker’s goal of tripling sales of the luxury brand across China over the next three years.

Cadillac sold 30,000 vehicles in the booming Chinese market in 2012 and has set sites on topping 100,000 sales annually by 2015 as it adds new models, including the Cadillac ATS and the Cadillac ELR, a high-line extended-range electric vehicle that will share its drivetrain with the Chevrolet Volt, GM officials said this week.

News You Can Trust!

“We are reaching the next level of Cadillac growth in China,” said Bob Ferguson, vice president of global marketing for Cadillac. “This expansion in localized assembly for our brand in China coincides with the strong momentum of our new product portfolio and significant growth in the dealer network.”

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Cadillac Gets New Global Boss

This time, can it really go global?

by on Oct.09, 2012

Cadillac's new global chief Robert Ferguson comes to GM from the telcomm world.

Cadillac is getting a new boss as General Motors names senior executive Robert E. Ferguson to lead “the global growth” and development of the company’s premium luxury brand.

Ferguson’s position is a new one and underscores the importance GM Chief Executive Officer Dan Akerson is placing on finally transforming Cadillac into a true global competitor for German luxury brands such as Mercedes-Benz, BMW and fast-growing Audi.

Perhaps not so coincidentally, GM also announced more details about its plans for launching the new XTS compact luxury sedan in China, a critical step in Caddy’s efforts to grow beyond North America’s borders.

Stay on Top!

In the newly created position of vice president, global Cadillac, Ferguson will be responsible for marketing, brand management and advertising for Cadillac in markets around the world, GM said. Ferguson’s appointment is effective immediately and he will report directly to GM chairman and CEO Dan Akerson. Responsibility for actual sales is also expected to transition to Ferguson in the new year, GM officials said.

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