Detroit Bureau on Twitter

Posts Tagged ‘bob carter toyota’

Battle of the Heavyweights: Can Nissan’s Altima Topple Toyota Camry?

Toyota chief insists, “It simply won’t happen.”

by on Jun.22, 2012

Toyota aims to maintain its lead in the midsize segment but faces tough competition.

In the automotive answer to a sumo title match, two Japanese automotive heavyweights are about to square off, Nissan declaring a throwdown against long-time rival Toyota for dominance in the crucial midsize car market.

The smaller of the two makers is betting its newly redesigned Altima can topple the long-time segment leader, the Toyota Camry.  But its rival is clearly not ready to cede dominance anytime soon, a senior Toyota official told

Your Source!

“It simply won’t happen,” said Toyota brand boss Bob Carter when asked if Altima has a chance of winning the perennial midsize grudge match. At the end of 2012, he declared during an interview, “Camry will be the best-selling car in America for the 12th consecutive year.”

Not if Nissan has its say.  “We are expecting to compete at the top level, and we are going to take a shot at being number one in the segment,” said Nissan CEO Carlos Ghosn, during the debut of the new Altima at the New York Auto Show in April.


Toyota Introduces the New Prius Family

Maker unveils variety of new models that will share Prius name.

by on Jan.10, 2011

Toyota CEO Akio Toyoda

If you ask where the Toyota Prius is at the 2011 Detroit Auto Show don’t be surprised if the response is, “Which one?”

Already the world’s best-selling hybrid-electric vehicle, Toyota plans to turn Prius into an even bigger presence, it confirmed Monday, by adding a variety of new models sharing the Toyota badge.  That will soon include a roomy wagon, an affordable compact and a plug-in Prius, with still more models under considerations, Toyota officials said.

“Consumers convinced us to expand Prius into an all-new family,” said Bob Carter, Toyota brand boss, during a Cobo Hall news conference.

For Toyota, at least, the Prius nameplate has become almost interchangeable with hybrid – though not entirely.  The maker plans to launch 11 new gas-electric models worldwide over the next 23 months, including seven entirely new offerings – only some of those destined to wear a Prius badge, stressed Carter, noting, “Each family member will be an all-new model.”

During the event Carter and Toyota Motor Co. CEO Akio Toyoda rolled out three models that fit the guidelines.  That includes a long-discussed plug-in version of the current Prius.  The lithium-ion-powered vehicle will be able to get 13 miles solely on battery power – compared to barely a mile for the current Prius.  And it will be able to do so at speeds up to 60 mph compared with 25 for the standard hybrid.