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Premium Automakers Must “Reimagine Mobility”

New technology will eventually spread across the industry, contends BMW president Jim O’Donnell.

by on Aug.05, 2010

Is the Vision Concept the shape of things to come as BMW "reimagines mobility"?

As the auto industry reinvents personal transportation, in the coming decades, expect luxury automakers to lead the way.

Premium-segment automakers have a responsibility to lead in innovations such as new engine technology and lighter materials, Jim O’Donnell, president of BMW North America, told the Management Briefing Seminars, in Traverse City, Michigan that those advances will eventually filter down to more mainstream models.

“We know we have the opportunity to reimagine mobility,” O’Donnell said.

Your Guide to the Future!

Like all automakers, the 2008-09 economic meltdown had a major impact on BMW, but the verdict is still out on the long-term effects, he said – even though the German marque is showing strong signs of recovery, with a solid second quarter profit.