Even as it gets set to launch sales of its new M6 model, BMW is looking at ways to further expand its high-performance brand-within-a-brand, a senior executive told TheDetroitBureau.com.
Once limited to a handful of limited-production offerings, BMW now offers M versions of more than half of its line-up – with several key omissions, including the flagship 7-Series, but that may soon change, noted Ludwig Willisch, CEO of the maker’s North American sales subsidiary.
Willisch said he also expects the maker to eventually make extensive use of strong and lightweight carbon fiber, perhaps even in such models as BMW’s best-seller, the 3-Series.
The German executive was in Santa Barbara for the first U.S. media drive of BMW’s new M6 and Gran Coupe models. The latter is a 4-door version of the maker’s classic coupe, the 6-Series – and intended to go up against the likes of the Audi A7 and Mercedes-Benz CLS.