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Might Millennials Diss Boomer Parents and Revive Station Wagons?

Estates, shooting brakes and sportbacks.

by on Mar.29, 2013

Station wagons like Volvo's V60 may lead a revival of the segment.

Like a lot of folks in New York trade unions, Terry Keegan got his in through his family, but’s not always “like-father-like-son.” Baby Boomer Terry Sr. grew up in the back of a station wagon, often relegated to watching the world go by out the back window, his older siblings getting to ride up front. But when it was time to start his own family, Keegan opted first for a minivan and then a “cooler” SUV.

Now it’s junior’s time to express his individuality, the Millennial pausing for a moment as he dashed through the Jacob Javits convention center to check out the new Volvo V60 R-Design wagon.

“That’s not like the wagons my dad used to hate,” he laughs. “I don’t see the wood panels. This thing is really hot. I could see myself driving it.”

Your Global Auto Resource!

Maybe it’s simply a classic case of generational revolt, but industry planners are watching closely to see whether the long-dismissed station wagon is finally – after several false starts – ready for a revival.

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