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BMW Reversing Course With Future EVs

Automaker abandoning unique platforms to offer electric options on all models.

by on Mar.22, 2018

The BMW i4, due to market around 2020, will offer a battery range of more than 400 miles.

BMW made headlines when it launched the industry’s first unique electrified vehicle sub-brand with the debut of its i3 and 15 models five years ago and its getting ready to expand the line-up with several new offerings, including a production version of the coupe-like i4 sedan that debuted at the Frankfurt Motor Show last autumn.

Set to reach showrooms by 2020, BMW CEO Harald Kruger said the i4 will offer a range of up to 435 miles per charge, nearly a third better than the industry’s current long-range champ, the Tesla Model S P100D – and more than triple what the all-electric i3 model today delivers. But the debut of the i4 will also mark another critical milestone for BMW’s push into electrification.

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On Wednesday, as TheDetroitBureau.com reports in a separate story, BMW announced a major increase in spending on both electrified and autonomous vehicle programs. The i4 will be one of 25 electrified models by 2025, 12 of them pure battery-electric vehicles, or BEVs. According to an earlier statement by Kruger, “all fully-electric BMWs will belong to BMW i,” but, that said, there will be some major changes to that electric brand going forward. Most importantly, future products, like the i4, will no longer be based on unique, standalone platforms like those use for the i3 and 15 models.

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Exclusive: Major Changes Coming for Electrified BMW’s i Brand

Specialty models like i3, i8 will be phased out, head of brand reveals.

by on Nov.29, 2017

BMW mobility chief Klaus Froehlich with the new i8 Roadster, Next Vision concept and i3s.

BMW is using this week’s L.A. Auto Show to reveal its new i8 Roadster, the latest in a dedicated line-up of plug-based models that also includes the new i3s battery-electric city car.

But the debut marks something of a swan song for BMW i – at least in the form the brand was initially conceived. The original goal was to use it to market a line-up of specially designed plug-in hybrids and pure battery-electric, or BEV, models. But in a major shift reflecting the rapid evolution of battery technology, the head of BMW’s electric mobility program told TheDetroitBureau.com, those dedicated models will be “phased out.”

Global Auto News!

“For us, electrification is the new normal,” explained Klaus Froehlich, during a conversation at the Los Angeles Convention Center. Going forward, he continued, Going forward, “We will not do dedicated architectures. Instead “all fully-electric models will be (badged) BMW i.”

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