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BMW Puts Frankfurt Auto Show Stand into Motion

Display includes indoor track to display new models in action.

by on Sep.16, 2009

BMW CEO Norbert Reithofer circles the test track at the automaker's Frankfurt Motor Show stand in a classic Bavarian roadster.

BMW CEO Norbert Reithofer (in passenger seat) circles the test track at the automaker's Frankfurt Motor Show stand in a classic Bavarian roadster.

Among automotive aficionados, you’ll frequently hear it said that this model or another “looks different” on the road from how it appears at the auto show.  There may be a good reason, considering that cars are meant to be driven, rather than worshipped, like sheet metal art, sitting atop a turntable.

BMW is trying to put things into a more real world perspective, at the 2009 Frankfurt Motor Show.  The Bavarian maker relocated from its normal display near the front of the Frankfurt Messe, but it’s betting potential customers won’t complain too much once the walk nearly a kilometer to the back of the sprawling convention center and look inside the newest pavilion, Halle 11.

Track the Industry!

Track the Industry!

As Ken Zino previously reported, in a corner of the BMW stand, which fills the entire building, the automaker has created a circular track, on which it will continuously run its latest offerings, for the excitement and amusement of visitors.

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