A mix of new products and a resurgent luxury market paid off handsomely for the BMW Group last year, the Bavarian maker reporting all-time records for sales, unit volume and earnings.
While there were a few weak points, 2011 marked some significant milestones, company officials noted – BMW notably pushing past rivals Lexus and Mercedes-Benz, for the first time, to become the best-selling luxury brand in the critical U.S. market.
“The past year has been the best year in the BMW Group’s corporate history, proclaimed Norbert Reithofer, the Chairman of the Board of Management of BMW AG. “We have achieved new sales volume, revenues and earnings highs, and exceeded our targets.”
With additional products, notably including the all-new 3-Series on tap for 2012, the BMW Group forecasts that sales volumes will continue to develop positively in the current year.