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Update: BMW’s Jack Pitney Killed In Farm Accident

Marketing exec and rising star dead at 47.

by on Aug.27, 2010

Jack Pitney, shown here with the new BMW 5-Series, was killed in a freak accident on his farm.

BMW executive Jack Pitney, considered one of the company’s rising stars, has been killed in a freak accident on his farm outside New York City.

A tractor the BMW executive was driving flipped while Pitney was trying to remove a tree stump, according to a police report.

Just 47, Pitney was given much of the credit for helping the German maker craft the successful U.S. launch of the Mini brand.  He was about to be reassigned from his post as BMW’s chief marketing officer to a regional post, raising questions about the direction his career was taking, but inside sources contend the move was meant to broaden Pitney’s skill set, and not as a demotion, as some initial reports had suggested.

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Indeed, the upcoming appointment as Eastern Regional Manager, set to go into effect on Sept. 1st, was precisely the sort of non-traditional move Pitney had been known to make during his brief but impactful career.

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