BMW was once the luxury king in the United States, but in each of the last two years, its ceded the sales title to another brand, but perhaps some new blood will turn that around.
The Bavarian automaker named Bernhard Kuhnt to become CEO of BMW of North America effective March 1. He replaces Ludwig Willisch, 60, who will continue on as head of BMW Group Region Americas.
Willisch held both jobs for nearly five years, and under the new structure, Kuhnt, along with the operating heads of all BMW sales subsidiaries in North, Central and South America, reports to Willisch. (more…)