BMW plans to roll out about 40 new and significantly updated models during the next two years, the most significant burst in its history. And with a significant number of those vehicles offering battery-based options, CEO Harald Krueger said he expects to nearly double sales of electrified products this year.
BMW needs the product blitz, industry analysts have suggested, if it hopes to catch up with arch-rival Mercedes-Benz, which snatched the global luxury sales crown in 2016 – while also holding at bay aggressive also-ran Audi, which has its own major product offensive in the works.
While BMW’s new models will include plenty of big SUVs and high-performance M models, there will be an expanded array of so-called “new energy vehicles,” or NEV models, Krueger telling journalists at BMW’s annual earnings conference, “our goal is sustainable mobility. There’s no turning back.”