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Posts Tagged ‘bmw news’

BMW Offers First Look at New 2-Series Convertible

Bavarian maker adds another al fresco option.

by on Sep.09, 2014

BMW adds a smaller ragtop to its cabrio line-up.

For those who prefer open-air motoring, BMW is adding yet another cabriolet to its expansive line-up, a downsized model based on its recently added 2-Series coupe family.

The new 2-Series Convertible will reach U.S. showrooms next year, just in time for warm weather, the maker promises, with a starting price of $38,850 for the base 228i soft-top.

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Despite the steady decline of the U.S. convertible market, BMW has been expanding its offerings, now giving buyers a choice of small, medium and large, marketed in the form of the 2-Series, 4-Series and 6-Series Convertibles. Whether potential buyers are ready to flip their lids remains to be seen, however.

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BMW’s i8 Elevates Maker’s Image in Germany

Hybrid electric improves company’s cool factor.

by on Aug.21, 2014

BMW's new i8 is raising the company's profile among new car buyers in Germany.

BMW’s new i8 is a cutting edge vehicle using new technologies to make it the among the most impressive hybrid electrics on the road. However, few vehicles capture the public’s imagination without great advertising campaigns and, in Germany, the maker seems to be making an impact with the i8.

According to a study by Pulse, a German market research agency, 44% of German car buyers were aware of BMW’s i8 advertising campaign in Germany and that it reinforced the future competence and “coolness” of the BMW brand.

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That number rises to 58% when only BMW owners are polled. Additionally, Audi, Mercedes-Benz and Toyota drivers came in above the 44% mark, which indicates that the i8 campaign is BMW is impacting drivers of competing brands. (more…)

Lexus Ascends to Top of Luxury Sales Heap in July

Japanese maker outsells BMW and Mercedes.

by on Aug.05, 2014

Lexus nabbed the luxury sales crown in July. The maker's IS models helped to lead the way with a 24.7% jump.

The battle for the luxury vehicle sales crown has been a two brand clash for the last couple of years: BMW and Mercedes-Benz. However, the former champ, Lexus, is back in the game after it outsold the two German makers in July.

Lexus reported sales of 27,333 vehicles during July, while Mercedes-Benz reported 27,192, followed by BMW’s 26,409 units. All three brands also posted sales records for the month as new products, relatively inexpensive financing and economic recovery helped push sales.

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However, with all three brands reporting double-digit increases so far this year, BMW has built a small lead over its rivals, selling a total of 183,791 vehicles, while Mercedes-Benz has sold 178,816 and Lexus has sold 166,022. (more…)

BMW Earnings Beat Forecast

Maker anticipates big jump in sales and earnings for full year.

by on Aug.05, 2014

BMW is counting on a wave of new products, such as this M4 Convertible, to help bolster sales and earnings for the rest of 2014.

BMW’s net earnings jumped more than 27% during the second quarter, and the German maker confirmed its earlier forecast of a big jump in sales and profits for all of 2014.

The largest of the luxury car manufacturers, BMW earned 1.77 billion Euros for the April-June period, or $2.38 billion, up from 1.39 billion Euros a year ago. The automaker sold 5.3% more vehicles through its BMW, Rolls-Royce and Mini brands, a total of 533,187 cars and crossovers.

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But revenues didn’t quite keep pace, climbing a more modest 1.8%, to 19.9 billion Euros. The strong Euro didn’t help. And BMW has been ramping up spending in a market that is demanding more high-tech features, and solutions to demands for better fuel economy and lower emissions, it said. (more…)

BMW Expands 3-Series Recall for Airbag Problem

Maker bringing back 574,000 cars sold in the U.S. to replace front passenger bags.

by on Jul.16, 2014

BMW is recalling 574,000 3-Series vehicles in the U.S. produced between 1999 and 2006 due to a potential airbag problem.

BMW is extending a recall of its 3-Series vehicles to replace the passenger-side front airbag in 1.6 million cars produced between 1999 and 2006, 574,000 of them sold in the U.S..

This action puts the grand total of vehicles recalled in the U.S. at more than 40 million vehicles through mid-July, further separating this year from the previous record high of 33.01 million 2004. But it also adds to a growing list of problems involving faulty airbags, including a series of recalls linked to defective systems supplied by Japan’s Takata that has become one of the five biggest safety-related issues in automotive history.

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The recall is due to “potential problems with the airbag inflator which may rupture in vehicles produced by other manufacturers using similar systems from the same supplier have become evident in rare cases,” the company said. (more…)

BMW Jumps on Luxury Bandwagon Going to Mexico

Bavarian maker investing $1 billion in new plant in San Luis Potosi.

by on Jul.04, 2014

Harald Krueger, BMW board member for production, and Mexico President Enrique Peña Nieto, after the announcement of BMW's new plant.

When it comes to making vehicles in North America, BMW is moving south, not to South Carolina, but south of the Rio Grande. The automaker plans to build a $1 billion plant in Mexico that would begin producing an unknown vehicle by 2019.

BMW’s facility in San Luis Potosi, a city in central Mexico, is expected to employ 1,500 workers and build 150,000 vehicles annually. The company did not announce what vehicle it will build there, but a government official there suggested the 3-Series. General Motors also has a plant in San Luis Potosi.

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While some suggest the move to Mexico helps BMW escape the higher wages of building the vehicles in Germany, officials suggest a simpler reason. (more…)

BMW Buckling Down, Looks to Cut $5.5 Billion

German maker wants to keep margins between 8% and 10%.

by on Jun.19, 2014

BMW CEO Norbert Reithofer says he wants to cut as much as $5.4 billion in costs between now and 2020.

Rising costs and the subsequent squeeze on profit margins has BMW CEO Norbert Reithofer declaring war on costs: a nearly $5.5 billion war.

The Bavarian Motors boss wants to cut between $4 billion and $5.4 billion in costs to keep the German maker’s profit margins between 8% and 10% in the coming years. In 2013, BMW reported a margin of 9.4%.

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One area of bloat is the Mini brand as well as the development of the 1-Series, which should see costs come down some as it’s in production now, according to multiple media reports. BMW said in a released statement would seek to lower annual expenses “by several hundred million euros a year.” (more…)

BMW Drivers Will Get the Chance to GoPro

Portable video system will link with maker’s updated in-car app system.

by on Jun.12, 2014

While you might not drive like a pro, the new BMW GoPro app will let you take videos like one.

BMW drivers will soon gain the ability to share their adventures with the world as the Bavarian maker launches a new partnership with GoPro, the maker of the popular Hero cameras that have become wildly popular with athletes and other sporting enthusiasts.

While anyone can attach a GoPro camera to a vehicle and turn it on, BMW is launching what it describes as the “first-ever, mass-produced integration of a GoPro camera with an automobile’s onboard infotainment system.”

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What that translates into is the ability to operate one of the Hero cameras by remote control through the BMW iDrive system and a smartphone. Mini vehicles will also get the new functionality.

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BMW Studies Options for an M Hybrid

But near-term focus is on downsized, turbocharged engines.

by on Jun.10, 2014

The 2015 BMW M3 gets a smaller, turbo engine.

Among the many products offered by a marque that bills itself “the ultimate driving machine,” it’s those branded with the vaunted “M” badge that best live up to that boast.

In recent years, BMW has significantly expanded its line-up of M offerings, including the new M3 and M4 models that go on sale this month. But those two high performance products reveal an ongoing shift in strategy for the M brand-within-a-brand, a move away from big-block naturally aspirated engines, to more technically sophisticated powertrains that are downsized and turbocharged.

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BMW is by no means alone. There have been reports that General Motors may take a similar route with the next-generation Corvette. But in an exclusive interview with TheDetroitBureau.com, the chief engineer for BMW’s M line revealed the subsidiary is giving serious consideration to going a step further with hybrids and other battery-based powertrains.

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Quirky BMW X6 Gets a Remake

Love it or loathe it, the quirky Sport Activity Coupe gets an update.

by on Jun.06, 2014

The BMW X6 has been one of the most controversial models in the maker's line-up.

One of the few things most folks can agree on is that the BMW X6 has been one of the most controversial products the Bavarian maker has ever produced.

With its aggressive nose and steeply raked roofline, it boasted many of the basic visual hallmarks of a classic BMW sports coupe. But it also had the high-riding heft of an SUV. For its part, BMW dubbed the X6 a Sport Activity Coupe when it made its debut in 2009. And love it or loathe it, the quirky hatchback has inspired a flood of similar designs from BMW and its competitors.

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Whether you want more – or wish it would go away, the BMW X6 is back for 2015 in a second-generation update that will see the maker take several steps that it hopes will expand the model’s appeal. That includes the addition of a new rear-drive version, as well as a more powerful V-8 option.

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