Jaguar Land Rover is pushing ahead with its plans to challenge key German rivals, such as BMW and Mercedes-Benz, in the high performance arena.
BMW has the well-received M-Class, while Mercedes-Benz has AMG, which have both developed reputations for unique and deft specialized engineering. Jaguar Land Rover, however, is ready to match its German competitors with SVO or Special Vehicle Operations and its new SVR badge, which made its debut last year on an ultra-luxurious Range Rover vehicle.
Mark Stanton, director of JLR’s SVO, operations said the next step for the company is to remake a Jaguar F-Type into a SVR, the vehicle that will be the fastest Jaguar ever built with a top speed of 200 miles per hour. JLR has set up a special base for the SVO operation, said Stanton. (more…)