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After an “Unusual” Delay, BMW Claims Luxury Sales Crown

Lexus tumbles for first time in a decade.

by on Jan.05, 2012

BMW delivers the winning numbers in the race for the U.S. luxury sales crown.

While there doesn’t seem to be a problem with hanging chads, a recount may still be possible as the winner prepares to take the crown as U.S. luxury sales leader for 2011.

Barring a Supreme Court intervention, it appears that BMW will take its place as king-of-the-hill having best its German arch-rival Mercedes-Benz by less than 3,000 units.

Having been tumbled from its lofty peak by, among other things, production cuts following the Japanese earthquake and tsunami, last March, former luxury champ Lexus is nonetheless vowing to get back on its feet and give chase again for 2012.

Trust Our Numbers!

Curiously, both BMW and Mercedes waited an extra day after the rest of the industry reported sales on Wednesday, leading some to speculate whether they were playing a corporate game of chicken.  Mercedes finally gave in and rolled out its numbers on Thursday morning, with BMW announcing it had bested its rival a couple hours later.

“This is unusual,” said analyst Jesse Toprak, adding he didn’t recall such a delay in years past.