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BMW To Launch U.S. Trial Of ActiveE Battery-Car

Maker targeting key coastal markets.

by on Sep.23, 2010

BMW will begin field testing its ActiveE battery-car vehicle in summer 2011 in key U.S. markets.

BMW’s ActiveE Concept – first unveiled at the Detroit Auto Show last January – will take a giant step closer to production next summer, the automaker plans to announce today.

The Bavarian marque will use the Opportunity Green conference, in Los Angeles, to outline an ambitious field test of the ActiveE, focusing on key markets on the East and West Coasts.  The maker anticipates using the project as a prelude for the launch of its battery-powered Megacity Vehicle in 2013.

The sprawling Los Angeles to San Diego metroplex will play a “key” role, according to BMW officials, along with the Greater New York region.  But the maker will also field some of the battery cars in San Francisco and Sacramento, out west, and in Boston.

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“We’re looking forward to working with more drivers in more markets to build our base of experience,” explains Rich Steinberg, who oversees electric vehicle operations for BMW of North America. The ActiveE program, he notes, will run concurrently with a field test of the Mini E, a battery-based microcar from BMW’s British subsidiary.