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Rolls Explores Electric Options

Will motorists opt for a $500,000 car with 100-mile range?

by on Jul.13, 2011

Is Rolls-Royce ready to plug into battery power? The 102EX concept is serving as the anchor of a year-long feasibility study.

With U.S. regulators looking at 56 mpg fuel economy standards and their European counterparts talking about 100 mpg, where does a company like Rolls-Royce, making massive metal tanks like the Phantom, fit in?

That’s a question the British marque is desperately trying to answer as it studies response to its battery-car prototype.

A subsidiary of Germany’s BMW — which also faces challenges meeting strict new fuel economy and emissions laws — Rolls has been exploring the seemingly unlikely idea of going electric.  Its 102EX Concept made its debut at the Geneva Motor Show, earlier this year.

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Considering the amount of leather and wood, never mind leather and steel, that goes into the typical Rolls-Royce, it may never win an environmental award – though it might take credit for using renewable resources and more earth-friendly methods.  The big challenge will be to reduce what comes out of the tailpipe.

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