Japanese automakers are virtually tripping over one another to show the public who’s the greenest manufacturer of them all. Now, BMW is entering the fray. The German marque, one of the few foreign brands to still have a presence at the 2011 Tokyo Motor Show, is giving the first public showing to the all-new BMW Active 5 Hybrid.
Bringing a hybrid into the Japanese market isn’t easy, acknowledged BMW Board Member Ian Robertson. It is, after all, “the land that has made hybrid cars so well-known.”
Nonetheless, the Bavarian marque is betting that it can gain traction with the new BMW Active 5 which, it proclaimed during a media preview, “is the world’s most powerful and efficient hybrid in its segment.”