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BMW Sees Big Year Ahead

But there are big risks ahead.

by on Mar.14, 2012

One of many new models: the 6-Series Grand Coupe is BMW's first-ever 4-door coupe.

The BMW Group is looking beyond the threat of a steep recession in Europe and is predicting another record year in 2012.

Global growth, from the recovering U.S. market to the boom in luxury demand in emerging markets like China, Russia and Brazil should play a big role in the year ahead, according to the Bavarian maker’s chief executive.  Significantly, BMW ended 2011 as the number one luxury maker in the still-critical American market, the first time it has ever beaten all comers, including Mercedes-Benz and Lexus.

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“We are targeting new highs in sales volume and pre-tax earnings for 2012”, stated Norbert Reithofer, Chairman of the Board of Management of BMW AG at the Annual Accounts Press Conference in Munich on Tuesday.

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