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Honda Ups U.S. Exports – Increases American Jobs

Maker plans to become net exporter within 2 years.

by on Dec.06, 2012

The 1 millionth American-made Honda bound for export rolls off the Marysville assembly line.

Within two years, Honda will no longer be an “import” automaker. The Japanese-owned company says it expects to become a “net exporter” as it expands shipment of U.S.-made vehicles to South Korea and other parts of the world.

Ironically, at a time when the U.S. is putting a new emphasis on manufacturing – and the well-paying jobs it creates — foreign-owned automakers like Honda are taking a lead in shipping American-made vehicles to a growing list of overseas markets.  Honda is already one of America’s largest automotive exporters, and expects to have shipped 100,000 vehicles to 40 countries by the end of 2012 from assembly plants in Ohio and other parts of the country.

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And, at a ceremony marking the production of the 1 millionth American-made Honda bound for export, company officials said exports will grow larger than the number of vehicles Honda imports into the States by the end of 2014.

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BMW Diverting Product from Europe to US

Maker hopes US can offset European sales slide.

by on Oct.18, 2012

Coming at you. BMW will divert more European-made vehicles -- such as the new 7-Series - to the US market in the months ahead.

Already locked in a bitter battle with key rivals for dominance in the North American market, don’t be surprised to see BMW launch even more aggressive marketing efforts in the final months of 2012 – and it will soon get the products it needs to maintain a position as number one in the U.S. luxury segment, it appears.

It’s a reversal of the maker’s recent strategy that had it actually holding back on U.S. product availability due to a weak dollar that made it more expensive to import European-made vehicles.

But that was before the economy of the European Union began to unravel.  And with countries like Greece, Spain and Italy in deep recession while even Germany has to retrench there’s significantly less demand for BMW’s blend of mid to high-end luxury products.

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As with competitors like Mercedes-Benz and Audi, BMW has had to adjust line rates in recent months to reflect downward demand. But it is now planning a different strategy. With the U.S. automotive market leading this country out of recession BMW thinks it can up shipments of European-made products to State-side showrooms, confirmed global marketing chief Ian Robertson.

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Big Expansion at BMW, Daimler Plants in Carolinas

Spartanburg set to become BMW’s second-largest line.

by on Jan.13, 2012

The BMW plant in Spartanburg will undergo yet another expansion - and get the new X4.

The U.S. auto industry continues to be one of the drivers of the American job market – in this case, thanks to German manufacturers BMW and Daimler AG.

The two plan to add more than 1,500 jobs at factories in the Carolinas, the expansion at BMW potentially making its factory in Spartanburg, South Carolina its second-largest.  It is already this country’s largest exporter of automotive products to markets outside of the NAFTA region.

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Daimler Trucks North America announced the addition of a second shift and plans to ramp up production at its Freightliner Truck Manufacturing Plant in Cleveland, North Carolina, creating more than 1,100 new jobs by the end of 2012. The additional workers represent a 72% increase in personnel at the plant and will include approximately 1,072 shop employees and an additional 29 engineering and support positions, the company said in statement.

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BMW Was #1 Auto Exporter – Again

Maker shipped over $4 billion in vehicles outside NAFTA region.

by on Feb.17, 2011

a sizable portion of the BMW X3 models produced in Spartanburg are earmarked for export.

While domestic automakers may be talking about increasing their automotive exports, BMW is practicing what it preaches.

The maker, which recently focused on its U.S. manufacturing base in a Super Bowl commercial, was once again the biggest exporter of automobiles to markets outside North America, according to the U.S. Department of Commerce.

“BMW vehicles manufactured in South Carolina were a major contributor to the company’s success in 2010,” said Josef Kerscher, president of BMW Manufacturing Co. “Consistently strong, global demand for the X5 and X6, and now the all-new X3 to global markets, has led to a net increase in our export volume.

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All told, the maker’s single U.S. assembly plant, in Spartanburg, South Carolina, produced 110,000 vehicles for shipment outside the NAFTA region, worth $4.42 billion.

The plant, which went into operation in 1994, has so far produced 1.7 million vehicles, with about 70% of the X3 and X5 Sport-Activity Vehicles built there earmarked for export.

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